YouTube Introduces Upcoming Guidelines for Advertising Online Gambling
Let's dive into the latest updates on gambling promotion, straight from the world of sports betting!
The Scoop
Starting from March 2025, YouTube has taken a stand against unapproved platforms by restricting online casinos and rogue gambling sites from being promoted on its platform. This move comes a month before parent company Google implements its new gambling promotion rules.
What's Changed?
- Pre-Approved Platforms Only: To avoid any shady business, YouTube now only allows the promotion of gambling sites that have been pre-approved by Google.
- Mention Limits: Affiliates are barred from using clickable links or displaying logos, images, or text references to unapproved gambling sites. Verbal mentions directing viewers to these sites are also prohibited.
- Content Censorship: Any content promising "guaranteed returns" from gambling activities will be promptly removed, regardless of whether the gambling service is approved or not.
This revised policy is YouTube's attempt to promote responsible gambling and maintain a safe and family-friendly environment for its diverse audience.
How Does This Affect Others?
This rule change may have a significant impact on esports content creators, especially those with sponsorships from gambling companies. These restrictions could potentially reshape future sponsorship deals and discussions.
Remember, this article aims to keep you updated on the latest happenings in the sports betting industry. My name is Grant Mitchell, a former Virginia Tech grad, ex-NCAA track and field athlete, and a diehard sports enthusiast and sports betting aficionado. Stay tuned for more industry insights and exciting coverage!
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Sources
- AdAge
- SportsPro
- Starting from March 2025, YouTube will restrict the promotion of online casinos and rogue gambling sites, in line with Google's upcoming gambling promotion rules.
- Instead of unapproved platforms, YouTube will only allow the promotion of gambling sites that have been pre-approved by Google.
- Affiliates are now barred from using clickable links, displaying logos, images, or text references to unapproved gambling sites, as well as directing viewers to these sites verbally.
- Content that promises guaranteed returns from gambling activities will be removed from YouTube, regardless of whether the gambling service is approved or not.
- These changes aim to promote responsible gambling and maintain a safe environment for YouTube's diverse audience.
- This rule update could potentially affect esports content creators with sponsorships from gambling companies, possibly reshaping future sponsorship deals in sports betting.
