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The Lowdown on Top Social Media and Email Platforms in 2025
Social media has taken over the digital world, and it's no different in 2025. Here's a rundown of the platforms captivating users around the globe.
Facebook: Still ruling the roost with about 3.07 billion monthly active users (MAUs), this powerhouse platform remains a go-to destination for diverse content and community engagement.
YouTube: Video enthusiasts flock to YouTube, as it leads in monthly active users with an impressive 2.5 billion MAUs. This platform rules the digital space, making it a favorite among Gen Z (78% usage).
WhatsApp: With around 2 billion MAUs, this messaging app has become a staple for communication, connecting users worldwide.
Instagram: Almost 2 billion users can't get enough of this visual storytelling platform. It ranks second among Gen Z (76%) and offers a unique way to share and consume content.
TikTok: Short-form video content reigns supreme on TikTok, attracting about 1.59 billion MAUs, especially with the younger crowd (69% of Gen Z use it). This app is a dominant cultural force in the social media landscape.
Emerging contenders: Threads, a fast-growing, text-first app from Meta, has garnered popularity among young users. Additionally, other notable platforms like WeChat, Reddit, Telegram, and Snapchat are making their mark.
When it comes to emails, three providers lead the pack.
Gmail: Known for its extensive adoption and seamless integration with Google services, Gmail is a popular email choice for millions.
Outlook/Hotmail: Microsoft's Outlook remains a trusted favorite in both professional and personal settings.
Yahoo Mail: Despite facing stiff competition, Yahoo Mail maintains a substantial user base.
Other email service providers like Apple Mail (iCloud), ProtonMail (privacy-focused), and various ISP-based email services also hold some ground. These platforms have proven to offer reliability, security features, and versatility for personal and business communications.
In a nutshell, popular social media platforms in 2025 boil down to Facebook, YouTube, WhatsApp, Instagram, and TikTok, with Threads on the rise. In terms of emails, Gmail and Outlook continue to dominate as go-to services for users worldwide.
In the year 2025, individuals who are interested in diversifying their digital portfolios might consider venturing into investing in social media platforms such as Facebook, YouTube, or TikTok due to their impressive user bases. On the other hand, for those who prefer keeping up with volatility and trends in the stock-market, keeping an eye on companies associated with popular email platforms like Gmail or Outlook could potentially yield interesting returns.
