Villeroy & Boch Shines After Acquiring Ideal Standard: A New Era of International Expansion
Following the acquisition, Villeroy & Boch perceives an improvement in its market standing. - Villeroy & Boch attains a stronger position following the acquisition.
Villeroy & Boch, the renowned ceramics manufacturer, is thriving after its acquisition of Belgian bathroom products giant, Ideal Standard, in 2024. The move has considerably boosted the company's international presence, making it less reliant on the economic swings of individual markets. CEO Gabi Schupp shared her optimism, stating, "We're now a more internationally diverse and resilient enterprise."
The acquisition has propelled Villeroy & Boch to a stronger foothold in the Middle East and core European markets. Based in Mettlach, Saarland, the company made the strategic move in March 2024.
The acquisition has been a game-changer for Villeroy & Boch, as evidenced by the impressive sales figures. In the first quarter of 2025, the company's revenue skyrocketed by 33.2% to an impressive €369.1 million, as reported by the company. Operating profit before interest and taxes (EBIT) also grew by 4.3% to €24.1 million. Despite a slight dip in the consolidated profit, the company remains on a roll.
2024 was a record year for the company, thanks to acquisitions. The group raked in around €1.42 billion in sales, a staggering increase of 57.6% compared to the previous year.
Looking ahead, Villeroy & Boch remains bullish about 2025. Following the successful integration of Ideal Standard and its expanded market presence, the company plans to grow its revenue in the high single-digit range and achieve a moderate increase in operating EBIT.
Villeroy & Boch continues to incorporate Ideal Standard's products and operations, including showcasing Ideal Standard's sustainable Alu+ showering collection at Clerkenwell Design Week 2025. This highlights the company's ongoing commitment to innovation and design leadership in the industry.
In summary, Villeroy & Boch's acquisition of Ideal Standard has significantly expanded its global reach, and the company is reaping the benefits in terms of revenue growth and positive projections for the future.
- Ceramics
- Villeroy & Boch
- Global Expansion
- Mettlach
- Saarland
- Acquisition
- Ideal Standard
- Sustainability
- Innovation
- Design Leadership
- A key component of Villeroy & Boch's recent success after acquiring Ideal Standard is their revised employment policy, aimed at fostering a diverse and resilient global workforce.
- In an effort to further solidify its position as an industry leader, Villeroy & Boch has incorporated Ideal Standard's Alu+ showering collection into their product line, with financial support allocated in the company's investment policy.
