Veteran Marketing Executive Dan Donnelly Transfers to VideoAmp from Fox Sports
Dan Donnelly, a seasoned industry veteran with 20 years of experience and expertise in the Sports vertical, agencies, brands, and publishers, has joined audience measurement firm VideoAmp as head of sports strategy. This strategic move is expected to significantly bolster VideoAmp's team and contribute to the realization of its mission to provide high-quality measurement to partners.
In his new role, Donnelly will focus on addressing the need for accurate cross-platform measurement in sports media. He will work tirelessly to strengthen and expand VideoAmp's partner portfolio, which already includes notable names such as Netflix, WWE for "Monday Night Raw", and CBS Sports.
Executive Vice President of Revenue at VideoAmp, Bryan Goski, expressed his excitement about Donnelly joining the team. "We're thrilled to have Dan on board. His extensive experience and expertise in the sports industry will be invaluable as we continue to accelerate growth for our sports practice and enhance our measurement efforts within the industry," Goski said.
Donnelly's previous role was Senior Vice President of Ad Sales Strategy at Fox Sports, where he oversaw strategic efforts that influenced multibillion-dollar ad revenue. He was instrumental in securing multiple high-profile media partnerships with major sports leagues, including deals for Anheuser-Busch with the NFL, NBA, NHL, MLS, NASCAR, the NCAA, the PGA Tour, the Olympics, and the FIFA World Cup.
Donnelly's experience and skills are expected to help VideoAmp accelerate its technological capabilities to meet the rising demand for precision in sports advertising. VideoAmp's advanced out-of-home measurement solution, which culls Big Data from TV sets and smartphones, provides actionable insights that will undoubtedly benefit from Donnelly's expertise.
With Donnelly at the helm, VideoAmp is poised to make significant strides in the sports measurement industry. His eagerness to contribute to VideoAmp's transformative journey in measuring success in advertising is a testament to his commitment to the company's mission.
As the sports industry continues to evolve, the need for accurate cross-platform measurement has never been greater. With Dan Donnelly on board, VideoAmp is well-positioned to meet this challenge and provide the highest quality of measurement to its partners.
- Dan Donnelly, in his new role as head of sports strategy at VideoAmp, will concentrate on enhancing the accurate cross-platform measurement within the sports media field.
- VideoAmp, with Donnelly's arrival, aims to boost its partner portfolio, which currently includes prominent entities like Netflix, WWE, and CBS Sports.
- Executive Vice President of Revenue at VideoAmp, Bryan Goski, is enthusiastic about Donnelly joining the team, stating that his sports industry experience will be crucial for their sports practice growth.
- Donnelly's previous position was Senior Vice President of Ad Sales Strategy at Fox Sports, where he managed strategic endeavors responsible for multibillion-dollar ad revenues.
- His exceptional track record includes securing partnerships with major sports leagues, such as the NFL, NBA, NHL, MLS, NASCAR, the NCAA, the PGA Tour, the Olympics, and the FIFA World Cup.
- VideoAmp seeks to amplify its technological capacities in the rising demand for precision in sports advertising, benefiting from Donnelly's expertise.
- The advanced out-of-home measurement solution offered by VideoAmp collects big data from TV sets and smartphones, offering actionable insights that Donnelly's skills will undoubtedly improve.
- With Donnelly's guidance, VideoAmp is poised to lead in the sports measurement industry, taking significant steps towards meeting the escalating demands for cross-platform measurement accuracy.
- As the sports sector enters new ground, the requirement for precise cross-platform measurement has become increasingly essential, a challenge that VideoAmp, with Donnelly's assistance, is well-prepared to address.
- VideoAmp's mission to offer high-quality measurement to partners is further advanced with Donnelly's dedication to the company's transformative journey in assessing ad success.
- In addition to sports media, VideoAmp's innovative technology solutions can potentially impact various other industries, including finance, personal-finance, banking-and-insurance, fintech, data-and-cloud-computing, technology, and others, such as sports-betting, tennis, mixed-martial-arts, baseball, football, golf, basketball, and racing.
