Van Deer Ski Moves Production, Posts €18M Loss Amid Expansion and Hirscher's Comeback
Marcel Hirscher's ski company, Van Deer, has moved production to a new factory in Scheffau am Tennengebirge, with Toni Giger now at the helm. Despite the relocation, the company has reported a significant loss of almost 18 million euros in the last fiscal year.
The workforce at Van Deer has expanded from 64 to 80 employees, indicating growth despite the financial setback. Meanwhile, the company's founder and former World Cup champion, Marcel Hirscher, is focused on his comeback after an ACL injury. Hirscher aims to return to the World Cup in the upcoming Olympic winter, which could potentially boost Van Deer's profile and sales.
Van Deer Ski, under the management of Toni Giger, is navigating a challenging period with a substantial loss. However, the company's expansion in workforce and Marcel Hirscher's impending return to the World Cup could signal a turnaround in their fortunes.
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