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In the rapidly evolving world of electric vehicles (EVs), several major automakers are gearing up to release new D-segment models in the near future. These mid-size electric vehicles are set to challenge the dominance of established models such as the Tesla Model 3.
BMW, Ford, and Jaguar are among the brands set to join the fray. BMW's upcoming offerings include the BMW i5, an electric successor to the 5 Series mid-size sedan, and the next-generation BMW iX3, a mid-size electric SUV. Both vehicles are expected to enter production and markets in 2025 and beyond, marking BMW's focus on electrifying their core sedan range.
Ford's primary entry into the D-segment electric SUV market is the Ford Mustang Mach-E, which has already been launched and is receiving updates throughout 2025. While it straddles the line between compact and mid-size, the Mach-E effectively competes in the D-segment electric SUV category.
Jaguar's key upcoming D-segment EV is the successor to the Jaguar I-Pace, with expected arrival around 2026-2027. This model will continue Jaguar’s presence in the mid-size luxury electric SUV market. Additionally, Jaguar Land Rover plans to launch the Range Rover Velar Electric in 2026, a mid-size luxury SUV electric vehicle that will compete in the same segment as the Ford Mustang Mach-E and Porsche Macan Electric.
Meanwhile, the Tesla Model 3 continues to lead the way in the D-segment, offering a significant Total Cost of Ownership (TCO) advantage of at least €6,000 over petrol and plug-in hybrid (PHEV) rivals in France and Germany due to generous purchase incentives in both countries. However, the Volkswagen ID.3 offers a TCO and equipment advantage over the Golf VIII in Germany, making it a formidable competitor.
The Audi A4, while having a lower TCO than the Tesla Model 3 in Spain and the UK, requires significant discounts to compete in TCO terms against the Model 3 in France and Germany. In Spain, the 204-horsepower VW ID.3 offers a TCO advantage of more than €8,000 over the 150-horsepower Audi A4 35TFSI in both the 36-month/45,000km and 36-month/60,000km scenarios.
As affordable electromobility becomes increasingly important, especially for larger cars and SUVs, governments and carmakers are seeking to reduce pollution levels. Higher incentives across Europe, especially in Spain and the UK, would provide a much-needed boost for affordable electromobility.
For a detailed look at the TCO of D-segment models under review in France, Germany, Spain, and the UK, please visit our pricing and TCO dashboard by clicking here or on the screenshot above. Autovista Group has previously published TCO dashboards for BEV, hybrid, and petrol models in the B-segment, C-segment, and D-segment SUVs.
As the race for D-segment EV dominance heats up, it remains to be seen which models will emerge victorious. The sales success of the Tesla Model 3 (and VW ID.3) is driving carmakers to roll out competitor models in the D-segment to drive down their fleet-average emissions further. With BMW, Ford, and Jaguar set to enter the fray, the competition is set to be fierce.
In the realm of finance, the focus on electrifying core sedan ranges and launching mid-size electric SUVs indicates a notable investment in technology by automakers such as BMW, Ford, and Jaguar. Beyond lifestyle preferences, these moves are catalysts for reduced pollution levels and the promotion of affordable electromobility, as government incentives play a crucial role in adoption.
In the fast-paced world of electric vehicles, the emerging D-segment models like the BMW i5, Ford Mustang Mach-E, and Jaguar's upcoming D-segment EV (expected around 2026-2027) demonstrate the convergence of technology, environmentally-friendly lifestyle choices, and financial affordability, as they compete against established competitors like the Tesla Model 3.
