Trump is firmly establishing an omnipresent presence.
Trump's attendance at the Super Bowl takes the NFL's grand spectacle and transforms it into an episode of his reality show, "The Trump Show." Ever since his inauguration, Trump's show has been running 24/7 in various forms – from news conferences and controversial announcements, to AI-generated memes and Truth Social posts. His fans adore the action, while his detractors frantically scramble to keep up.
"I've been so busy that it's hard to believe," Trump confessed at the National Prayer Breakfast, eliciting chuckles from the crowd. Trump's omnipresence is a deliberate move by his advisors to impress Republican voters and confuse their Democratic opponents.
His polarizing personality has made him impossible to ignore. Remember when Biden was all but forgotten compared to Trump's omnipresence? Now, it's nearly impossible to go hours without thinking about Trump. His aides are well aware that his strategy is working, entertaining and rallying his base with every move.
His relationship with the media is a careful dance of domination and control. He flirts with traditional media outlets, like Fox News, while courting alternative platforms like Truth Social. Trump's communication strategy is designed to be as relentless as he is. He floods the news cycle with his tweets, press conferences, and executive orders, leaving little room for counterarguments.
His impact on news coverage goes far beyond filling the headlines. Trump challenges mainstream media narratives with bold, unapologetic statements, which resonate with his supporters. His strategy is rooted in flooding the zone with cultural fights – branding himself as the winner in internet-driven, attention-hungry world.
For Trump's loyal base, his media strategy feels like nonstop "winning" – from Truth Social posts to his victorious appearances on Fox News, to a Super Bowl pregame interview on Bret Baier's show. Even his absence from the pregame tradition was met with defiance – an audacious tweet challenging Biden's two-year run.
It's no coincidence that Trump's fans adore him. His relentless visibility reinforces his role as a leader who is unafraid of controversy. His direct engagement with his audience, through Truth Social and Twitter, strengthens the bond between the two.
His critics, however, argue that his media strategy perpetuates misinformation and reinforces biased narratives. They claim that the constant barrage of direct communication makes it hard to counter Trump's rebuttals and is a deliberate attempt to overshadow negative coverage.
The media's credibility, they argue, is further eroded by the spread of misinformation. With traditional fact-checking programs being dismantled on social media platforms, allegations of "fake news" are flying left and right. This situation is only exacerbated by Trump's tendency to sue the press when they challenge him, putting significant financial pressure on news organizations.
This is the Trump Show – a never-ending performance where the star continually courts and cashes in on attention, taking whatever form he can get, even if it's condemnation, rebuke, or disgust. Trump becomes the center of attention in any room, and the media can't help but chase after him, ensuring that the "The Trump Show" remains the event of the year, no matter which season or sport it cloaks itself in.
"Despite his busy schedule, Trump regularly engages with his business interests, often using them as a platform to reinforce his image and connect with his supporters."
"Trump's business ventures, such as Truth Social and his reality show negotiations, are just another extension of his media strategy, aiming to maintain his 24/7 omnipresence."
