Top Insurers Delivering Superior Service for Intermediaries
In a recent survey conducted by the German Financial Service Institute (DFSI), Techniker Krankenkasse (TK) has been named the best statutory health insurer for broker service. This recognition comes as TK consistently ranks high in broker satisfaction for sales support and overall service quality.
The survey, known as the "GKV broker survey," evaluated various aspects of service provided by different statutory health insurers. TK's consistent lead in broker service rankings is a testament to its commitment to supporting insurance brokers effectively. Other top contenders in the survey include AOK, Barmer, and DAK-Gesundheit, but TK has managed to maintain its leading position.
The survey findings reveal that more than half (55.1%) of brokers want the ideal health insurer to proactively point out missing application documents. This emphasis on efficiency and accuracy is a reflection of the high standards brokers hold for their partners in the health insurance sector.
DAK-Gesundheit was ranked as the second-best broker service among statutory health insurers in the latest "GKV broker survey." HEK - Hanseatic Health Insurance followed closely behind DAK-Gesundheit in the survey.
The survey also highlighted the importance of a strong brand and image for customer acquisition, with almost 58.0% of the participants considering this factor very important. In terms of sales support by the insurers, 61.9% of the respondents find expert and sales-promoting training very important.
On-site sales training and pre-formulated cancellation templates for download are also considered very important by 60.7% and the same number of brokers respectively. Bonus programs are seen as a significant means of customer acquisition by a similar number of brokers.
While statutory health insurers do pay commissions for customer mediation, these are not particularly generous. However, the survey showed that fewer of the insurance experts (45.5%) consider strong financial power and stable contributions of the health insurer very important for customer acquisition.
The survey results also indicate that statutory health insurance is a top-notch gateway for selling further policies for about 90% of all federal citizens. This underscores the potential for brokers in the statutory health insurance business, a market that can be profitable in the long run, according to DFSI expert board member Marco Metzler.
Brokers who do not build expertise in the statutory health insurance business are missing out on potential revenue, according to Metzler. Most of the surveyed insurance brokers (42.7%) have concluded direct sales agreements with three providers in the statutory health insurance business.
In conclusion, the survey results provide valuable insights into the preferences and expectations of insurance brokers when it comes to statutory health insurers. The findings suggest that while financial incentives are important, factors such as brand image, sales support, and efficiency in processing applications are key considerations for brokers. As such, statutory health insurers that prioritize these aspects are likely to be more successful in attracting and retaining insurance brokers.
In light of the survey results, it is clear that a strong brand image and efficient processing of applications are essential factors for insurance brokers when choosing a statutory health insurer. Furthermore, many brokers value expert training and sales-promoting programs, suggesting that insurers who prioritize these areas may also be successful in retaining brokers. These findings hint at the possibility of retirement plans for broker businesses, given the high-profit potential of the statutory health insurance market over time.
