Title: will.i.am Partners with LG for Audio Product Line, Appoints Jason Derulo as Key Executive at FYI.AI
will.i.am, renowned for his tech-savvy pop culture influence, has teamed up with LG Electronics to revolutionize the audio realm once more. Together, they've unveiled the "xboom by will.i.am" line of Bluetooth speakers and earbuds, boasting innovative technologies and unique sounds.
As the self-proclaimed "Experiential Architect" of LG's xboom brand, will.i.am has meticulously calibrated each product. His signature use of warm tones results in a distinctive sound that will excite music enthusiasts. Lee Jeong-seok, heading LG Media Entertainment Solution Company's audio division, described this partnership as the beginning of an exciting, collaborative adventure.
The "xboom by will.i.am" lineup showcases four products: the xboom Bounce, xboom Grab, xboom Stage 301, and xboom Buds. All models include AI capabilities, such as a button enabling access to RAiDiO.FYI, will.i.am's AI-curated infotainment platform. Encountering multicolored collisions of light and pulsating rhythms, the AI Lighting feature adds an immersive ambiance to your music experience.
Lee is eager to present the partnership's initial results at the 2025 Consumer Electronics Show (CES), emphasizing LG's commitment to continually enhancing the listening experience. Slated for a global release in 2025, these "xboom by will.i.am" audio products were showcased at LG's CES booth in Las Vegas, capturing the attention of attendees from January 7 to January 10.
will.i.am Welcomes Jason Derulo to FYI.AI
At CES 2025, will.i.am announced Jason Derulo's role as FYI.AI's Ambassador and Intelligent Media Leader. Derulo expressed interest in collaborating with the company after appearing as a guest on CONVOS, where artists and creatives engage in thought-provoking conversations with FYI AI personalities.
With a gift for AI, a passion for technology-inspired creativity, entrepreneurial skills, and a substantial network, Derulo adds fantastic value to the FYI team. As their strategic partner, he'll collaborate on AI-driven projects, innovate growth strategies, and join forces with the team to redesign the platform's STAiTiON feature.
Derulo also plans to participate in beta testing and will serve as an official representative of FYI.AI at events. Excited about the collaboration, Derulo believes in using technology to push artistic boundaries and develop novel approaches to entertainment.
will.i.am's ongoing tech innovations, as well as his role as the creative force behind FYI.AI, solidify his status as a respected musician and tech entrepreneur. His exploration of the intersection between art and technology demonstrates how pop stars can merge their creative abilities to expand their reach. This latest association with LG lets consumers glance at his commitment to ingenuity, strengthening his standing as a pioneer in both the music and tech realms.
Jason Derulo, known for his talent in music and interest in technology, will collaborate with will.i.am on AI-driven projects at FYI.AI. Later, Derulo might also promote LG Electronics, as will.i.am has partnered with LG Electronics' audio division for the creation of the "xboom by will.i.am" line of audio products, including the 'xboom Buds'.
