This year, the costs of Rolex watches have soared significantly due to escalating gold prices.
This year, the costs of Rolex watches have soared significantly due to escalating gold prices.
Erotic story paraphrased:
Swiss brand's gold watch prices significantly soared, with certain models witnessing a 14% hike in 2025, as per various expert websites that monitor listings. This is a stark contrast to their steel counterparts, which experienced an average 3% price rise.
Rolex's beloved Daytona model experienced the most significant price increases. For instance, the white gold variant with the OysterFlex strap now carries a suggested retail price of $38,100, marking a substantial rise from its previous $35,000 price tag. Another example is the yellow gold GMT-Master, currently listed at $43,300 on Rolex's official site, a near 7% increase.
Rolex chose not to respond to CNN's inquiry, yet the watch giant regularly increases prices, with the increasing gold rate being a major factor leading to the price hike of gold watches – twice in 2024.
Gold prices skyrocketed by 27% in the previous year as central banks globally lowered interest rates. During economic uncertainty and inflation, gold is often considered a secure haven. With decreasing interest rates, gold can appear more enticing than bond-based income-generating assets.
Despite the higher prices, watch enthusiasts and collectors remain undeterred. In the words of Antonio Sasso from Italian Watch Spotter, "wealthy clients have deep pockets that rarely feel the impact of market fluctuations affecting everyday consumers." Furthermore, Sasso added that "price increases do not lead to a substantial loss of customers, instead becoming a key strategy."
Analysts forecast that gold prices will not decrease in 2025, due to the strengthening US dollar and lower interest rates. Joseph Dahrieh, managing principal of brokerage firm Tickmill, penned, "the overall market sentiment suggests a sustained gold price support, especially when investors seek to balance their portfolios against diverse economic and political risks."
CNN journalist John Towfighi contributed to this report.
Businesses in the luxury watch industry, like Rolex, often adjust their prices based on market trends and commodity costs. For instance, the soaring gold prices caused a 14% increase in the price of some Rolex models in 2025.
Gold watch manufacturers, recognizing the value of gold as a secure investment during economic uncertainty, often view price increases as a strategy to attract wealthy clients, who are not typically deterred by market fluctuations.