Third-Quarter Revenue Decrease of 2.9% for Interpublic Compared to Peers
The Numbers, Revisited
Interpublic Group's (IPG) third quarter net revenue saw a 2.9% dip, landing at $2.24 billion, with flat year-on-year organic growth. For the year so far, revenue stood at $6.75 billion, a 0.9% decrease, accompanied by a 1% organic growth.
Things aren't looking too hot for IPG compared to competitors Publicis and Omnicom, who reported a robust 5.8% and 6.5% organic revenue growth, respectively, in the said quarter.
The segment associated with IPG's ad agencies exhibited a 1.9% organic decline. However, Deutsch shook things up with impressive growth, which was tempered by weak performances at IPG Health and McCann Worldgroup.
The quarter was scarred by losing out on Amazon's media account, which was shared amongst Omnicom Media Group and WPP.
Enrichment Sneak-peek:- In the first quarter of 2025, IPG dealt with a 3.6% organic revenue decrease, impacted by heavy restructuring costs and loss of major clients[5].- Omnicom, on the other hand, saw a 4.5% organic revenue drop in Q1 2025, but projected growth for the full year, focusing on cost management and synergy targets following its acquisition plans with IPG[4].- Specific Q3 data for Publicis remains elusive in the current searches, making a head-to-head comparison across Q3 a bit tricky[5].
- Despite IPG's net revenue decreasing by 2.9% and organic growth remaining flat in the third quarter, the finance sector is keenly observing the performance of competitors like Publicis and Omnicom, who reported organic growth of 5.8% and 6.5%, respectively.
- The organic growth at Deutsch, a segment within IPG, was impressive, but it was offset by weak performances at IPG Health and McCann Worldgroup, contributing to the overall decline in the segment associated with IPG's ad agencies.
- The loss of Amazon's media account in Q3 and the ensuing need for cost management has led to a projected dip in Omnicom's organic revenue for the full year, as they focus on synergy targets following their acquisition plans with IPG.
- The organic revenue data for Publicis in Q3 is currently not readily available, making a comprehensive comparison between the growth performances of IPG, Publicis, and Omnicom during the same quarter somewhat challenging.
