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The imminent arrival of tomorrow symbolically materializes as today.

Unveil the findings of the Creative PEC report, "Tomorrow comes Today," detailing empirical data and perspectives on the defining aspects of the creative sector's landscape and its commercial structures.

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3 min read
Tomorrow's arrival is imminent, essentially meaning it's already here to some extent.
Tomorrow's arrival is imminent, essentially meaning it's already here to some extent.

The imminent arrival of tomorrow symbolically materializes as today.

The Creative Industries Council has recently released a comprehensive report titled "Comprehensive New Report on the Creative Industries and Business Models for the Next 5 to 10 Years." This accessible, balanced, and highly informative document aims to inspire stakeholders in the creative sector, including policy makers, strategists, and businesses, to generate new insights.

The report is organized around seven megatrends that are expected to significantly impact the creative industries and business models globally over the next decade.

  1. Immersive Technologies (AR/VR): Augmented Reality and Virtual Reality are transforming creative processes by enabling 3D digital modeling, immersive visualization, and real-time remote collaboration. These technologies enhance design, training, and user experience, shifting how content and experiences are created and delivered across industries, including entertainment, media, and design.
  2. Fundamental Shifts in Economic and Cultural Power: Between 2025 and 2035, a significant and irreversible transfer of economic, cultural, and operational power is expected within the global workforce. This influences how creative talent, resources, and creative economies evolve and operate internationally.
  3. Sustainability and Energy Storage Growth: The rapid expansion of energy storage and sustainability initiatives highlights a broader megatrend toward green innovation. This trend is influencing creative industries in product design, infrastructure, and business models centered around sustainability and circular economy principles.

These trends redefine content creation, collaboration, audience engagement, and operational frameworks on a global scale. The report encourages decision-makers to ask questions such as 'Do we have a broad understanding of emerging risks and potential sources of disruption?' and 'Are processes in place to ensure we can respond promptly to what is happening on the margins?'

The report pulls together various sources including market intelligence, academic research, open datasets, consultancy and policy documents, media articles, and ethnographic work. However, it does not discuss the potential impact of Brexit on the demand for creative goods and services in the EU, nor does it provide specific details about the impact of the UK's departure from the EU on creative goods and services trade with individual EU countries.

The survey was commissioned by the Creative Industries Council, but it does not provide data on the number of creative businesses in the UK that rely on migrant workers, nor does it offer solutions or recommendations for addressing the skills needs of creative businesses in the UK. Despite these omissions, the report is valuable for both policy makers and industry as it provides evidence and commentary needed to reflect on future preparedness and how change can be harnessed to strengthen business models and foster a more resilient creative economy.

It is important to note that the UK's departure from the EU has impacted the way British firms trade and work with European partners. The report intends to stimulate conversations on these questions, and many more, along with a sense of urgency around the scale and speed of the economic and societal changes that are coming.

[1] Source: https://www.creativeindustries.co.uk/news/immersive-technologies-set-to-transform-creative-industries/ [2] Source: https://www.creativeindustries.co.uk/news/global-creative-talent-shift-to-emerging-markets/ [3] Source: https://www.creativeindustries.co.uk/news/sustainability-innovation-key-to-future-creative-industries/ [4] Source: https://www.creativeindustries.co.uk/news/global-creative-industries-set-to-rebound-post-pandemic/ [5] Source: https://www.creativeindustries.co.uk/news/creative-industries-to-play-key-role-in-uk-net-zero-emissions-goals/

  1. The report on the Creative Industries highlights the transformative role of Immersive Technologies (AR/VR) in various sectors, such as entertainment, media, and design, by enabling more efficient design, training, and user experience.
  2. The report also emphasizes the significant shift in economic and cultural power that is expected to occur between 2025 and 2035, influencing the global dynamics of creative talent, resources, and economies.
  3. Another trend discussed is the growth in Sustainability and Energy Storage, which is driving innovation in product design, infrastructure, and business models that adhere to sustainability and circular economy principles.
  4. To ensure preparedness for the anticipated changes, the report encourages policy makers and industry leaders to ask questions about emerging risks, potential sources of disruption, and the ability to respond promptly to shifts happening on the margins.
  5. The report gathers information from various sources, including market intelligence, academic research, open datasets, consultancy and policy documents, media articles, and ethnographic work.
  6. Despite not discussing the specific impact of Brexit on the demand for creative goods and services in the EU, or providing data on the number of creative businesses in the UK that rely on migrant workers, the report remains valuable as it offers evidence and commentary needed for reflection on future preparedness and resilience in the creative economy.

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