Thai retail giant, The Mall Group, forms strategic alliance with Chinese property conglomerate SCPG, celebrating 50 years of Thailand-China diplomatic ties.
"Thai-Chinese Festival Celebration: A Creative Partnership to Boost Regional Economy & Cultural Exchange"
Bangkok, Thailand - It's official! The Mall Group, a major player in Thailand's retail and lifestyle development, has partnered with SCPG Group, leading commercial property developers and mall operators in China. This alliance commemorates the 50th anniversary of diplomatic relations between Thailand and China, aiming to fuel regional economic growth through creative and cultural diplomacy.
Under the theme "Creativity Empowers Culture: Celebrating 50 Years of Thai-Chinese Friendship," the initiative focuses on introducing Thai culture to the Chinese market via diverse dimensions. The partnership will launch with the "Super-V SCPG Hua Hua Festival," a significant summer cultural event in China, taking place from July 18 to 27, 2025, in Shenzhen and Shanghai. Central to the festival will be the "Kud-Thai Holiday," highlighting Thailand's rich cultural heritage and lifestyle.
The partnership was unveiled at a press conference presided by Mr. Srettha Thavisin, a former Prime Minister of Thailand, and Mr. Nithee Seeprae, Deputy Governor for Marketing Communications of the Tourism Authority of Thailand (TAT). They praised the collaboration as an example of effective public-private synergy in driving creativity and fostering cultural exchange between the two nations.
Supaluck Umpujh, Chairwoman of The Mall Group, emphasized the importance of this collaboration, stating, "Through this historic partnership, we pay tribute to the enduring friendship between Thailand and China, and it paves the way for economic and cultural synergy. By aligning with SCPG-China's expertise in commercial property investment and management, we are confident that this initiative will elevate Thailand's global image, create new opportunities for Thai SMEs, and forge stronger ties with Chinese consumers."
This collaboration extends beyond cultural exchange, embracing business promotion, and commercial campaign development. The Mall Group will act as a crucial facilitator for cross-border trade activities and business matchmaking between the Thai SME partners and SCPG's expansive retail network. The collaborative efforts will also encompass exchanging customer experience insights and utilizing their networks to expand the regional and international customer base.
Mr. Yao Haibo, CEO of SCPG Group, commented, "This partnership underscores the robust diplomatic and economic ties between Thailand and China. By harmonizing culture and innovation, we are establishing a new retail ecosystem that nurtures homegrown brands and opens up new worldwide opportunities. Working with The Mall Group, we aim to set new benchmarks in commercial real estate and retail collaboration, fostering mutual prosperity and sustainable regional growth."
The "Super-V SCPG Hua Hua Festival" will offer various Thai cultural experiences handpicked by The Mall Group, including the signature "Kud-Thai" event from its Gourmet Market brand. Offerings such as:
- Crispy coconut rolls, golden crisps, and rice crackers by Gourmet Thai x Butterbear
- Exotic dried fruits like mango and strawberry
- Elephant pants, handwoven fans, and products from the Thai Thai brand, which represents local heritage and craftsmanship
The event will also feature Thai cultural performances, traditional massage demonstrations, workshops, and direct engagement with local consumers, establishing sustainable links between Thai entrepreneurs and the Chinese market.
Stay tuned for more information about the upcoming "Super-V SCPG Hua Hua Festival," as The Mall Group and SCPG Group continue to leverage these collaborations aimed at bolstering Thailand's presence in the Chinese market and beyond!
- The international tourists visiting China during the "Super-V SCPG Hua Hua Festival" will gain a deeper understanding of Thai culture through the showcased Thai food, crafts, and performances.
- The collaboration between The Mall Group and SCPG Group is expected to bring positive impacts on both countries' economies, as Thai SMEs gain access to China's expansive retail market.
- The initiative emphasizes the role of creative partnerships in promoting cultural exchange and fostering collaboration within the tourism, lifestyle, real estate, business, and finance industries.
- By the end of the festival, the Thai-Chinese partnership could potentially extend to other sectors, enriching both nations' economies and solidifying their political and cultural ties.
- The success of this alliance could inspire other Asian countries to engage in similar collaborative efforts, creating a ripple effect within the region's business, retail, and cultural industries.
- In the long run, such events and collaborations could contribute to enhancing the overall reputation of Thailand as a vibrant, culturally rich, and promising destination for global finance, trade, and consumer markets.
