Sunrise Medical Group is guided by our site on a strategic business deal with Concourse
Headline: Sunrise Medical Acquires Concourse Companies in Groundbreaking Deal Bridging Sporting Goods and Medical Technology
In a strategic move that intersects the sporting goods and medical technology sectors, the global leader in assistive mobility products, Sunrise Medical, has acquired Australian companies Concourse IP Pty Ltd and Concourse Assistive Technology Pty Ltd [1]. The deal, which includes the intellectual property of both companies, was supported by the multidisciplinary team at the global law firm Norton Rose Fulbright.
The acquisition marks a significant milestone for Sunrise Medical, as it expands their power assist technological portfolio. The power assist system technology, originally designed for golf buggies, has been further developed in collaboration with Sunrise Medical into a lightweight, innovative power assist device intended for use in complex rehabilitation manual wheelchairs [1].
The legal and structural aspects of the acquisition were complex, involving a bespoke acquisition structure backed by a suite of commercial agreements. Norton Rose Fulbright noted that the deal was "remarkable and groundbreaking" due to its unique intersection of two distinct industries. The transaction covered all key legal areas, including corporate M&A, intellectual property, technology, commercial contracts, employment, and tax [1].
Ben Smits, Sydney-based partner at Norton Rose Fulbright, led the deal team, with support from various specialists in commercial markets, IP, technology, employment, and tax law [1]. Maija Kerry, Georgina Hey, Bernard O'Shea, Rohan Sridhar, Alexandra Shields, and Greg Reinhardt were key supporting partners on the deal, but their roles are different from Alex Boxsell's.
Alex Boxsell, who heads digital, communications, and experience at Norton Rose Fulbright's Australia branch, was not directly involved in the deal. For office calls, he can be reached at 61 (0)2 9330 8165.
The acquisition is expected to significantly enhance Sunrise Medical's capability to provide accessible, resilient, and adaptable mobility solutions worldwide. The deal is a testament to the potential of cross-sector collaborations and the innovative spirit of both Sunrise Medical and Norton Rose Fulbright.
[1] Norton Rose Fulbright press release, date unknown.
In the aftermath of the strategic acquisition of Concourse Companies by Sunrise Medical, the financial implications for both businesses have become a topic of interest, signifying potential growth and development within the assistive mobility sector and beyond. The multidisciplinary team at Norton Rose Fulbright, who played a pivotal role in the legal aspects of the deal, have highlighted the financial significance of this transaction, especially given its groundbreaking nature as a cross-sector collaboration between sporting goods and medical technology industries.
