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Struggling with Insufficient Diversity, Kara Elyse Henderson Established Her Own Business

Frustrated by the absence of diversity, she established the Austin-based agency, Mindful Media.

Established agency, Mindful Media, was founded in Austin due to concerns about insufficient...
Established agency, Mindful Media, was founded in Austin due to concerns about insufficient diversity.

Struggling with Insufficient Diversity, Kara Elyse Henderson Established Her Own Business

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Hailing from Austin, Texas, Kara Elyse Henderson embarked on a unique journey in 2019. While juggling grad school at the University of Texas, she dabbled in modeling to make ends meet. Yet, a striking disparity caught her eye – the dominance of white, male decision-makers in the industry, despite the diverse student population she encountered daily.

"The agents I worked with seldom resembled me," Henderson shared. "I recognized the multitude of untapped talent and realised there was a desperate need for a reboot – an opportunity for creators like me to collaborate and work alongside brands."

That's when Henderson decided to seize the moment and founded Mindful Media, a company with a mission to close this gap.

Out of the Blue: The Birth of Mindful Media

Born out of Henderson's desire to uplift underrepresented creators, Mindful Media took root in the vibrant city of Austin. Henderson envisioned a platform that combined the power of mindfulness, self-awareness, and emotional intelligence to help individuals successfully navigate life's major hurdles, or as she calls them, "milestone crises." By marrying empirical research and psychological methods, the company aims to guide people in discovering their true selves, fostering personal growth, and cultivating emotional well-being[2].

  1. Kara Elyse Henderson, an entrepreneur from Austin, Texas, recognized the lack of diversity among decision-makers in the modeling industry while juggling grad school.
  2. Seizing the opportunity to address this disparity, Henderson founded Mindful Media, a company that merges mindfulness, self-awareness, and emotional intelligence to assist individuals in navigating life's challenges and fostering personal growth.
  3. Mindful Media, born from Henderson's desire to uplift underrepresented creators, also aims to disrupt the fashion-and-beauty and lifestyle industries by providing a platform for diverse talents and contributing to a more inclusive business landscape.

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