State Street Global Advisors undergoes a rebranding, now known as State Street Investment Management.
State Street Investment Management, a leading global asset management firm, has announced a significant rebranding from State Street Global Advisors, effective as of June 30, 2025. The new brand identity reflects the company's growth, strategic ambition, and its position as a leading partner providing innovative investment exposures and tailored solutions worldwide.
The rebranding aims to emphasize a stronger focus on growth and engagement with clients and partners, along with a commitment to product innovation aimed at creating better outcomes for investors worldwide. The firm's "One State Street" approach, which promotes collaboration across State Street Corporation and expands offerings for global investors, is a key aspect of this new identity.
John Brockelman, chief marketing officer for State Street Investment Management, stated that the new brand communicates the company's promise of expertise, insights, and cost-effective solutions. The mission of the company is to invest in its clients as they invest in the markets, delivering tailored solutions and prioritizing partnerships to improve client services and outcomes.
The rebranding was the result of extensive research and feedback from clients, investors, and employees worldwide. The company engaged extensively with its stakeholders to ensure the new brand identity aligns with their values and vision for the future. The rebrand is intended to strengthen the firm’s value proposition, simplify market engagement, and improve the client experience across State Street.
State Street Investment Management views 'investment' as not only about capital markets but also about investing in relationships, innovation, and the future. The new brand underscores this mission, emphasizing the importance of investing in clients as they invest in the markets.
Yie-Hsin Hung, president and CEO of State Street Investment Management, stated that the rebranding marks a new chapter in the company's story. The company's commitment to securing better outcomes for its clients is evident in its first investment in Indian asset management and its ongoing efforts to provide customized investment solutions that better address the needs of investors globally.
In conclusion, State Street Investment Management's rebranding is designed to create better outcomes for the world's investors by deepening client partnerships, investing in innovation, enhancing collaboration, and providing customized investment solutions that better address the needs of investors globally.
The rebranding of State Street Investment Management, focusing on growth and engagement with clients and partners, asserts a commitment to product innovation and finance, aiming to create better outcomes for investors globally. This new identity also underscores their strategic investment in relationships, innovation, and the future, which strengthens their position as a leading business partner in asset management.
