Spotify Expands Ad Inventory and Targeting with Key Industry Partnerships
Spotify has unveiled a series of partnerships aimed at expanding access to its ad inventory and enhancing targeting capabilities. The music streaming giant has teamed up with several key players in the industry to provide advertisers with easier buying, sharper targeting, and broader reach across streaming audio.
Spotify has partnered with Amazon Ads and The Trade Desk to bolster its Spotify Ad Exchange (SAX). Starting in 2026, SAX will open to podcast publishers using Megaphone, Spotify's hosting and monetization platform, enabling private marketplace deals. This expansion aims to provide access to a larger inventory and more efficient audience targeting.
Spotify is also expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP. Yahoo DSP buyers now gain direct access to Spotify Ad Exchange, the platform's programmatic marketplace. Meanwhile, Amazon DSP users can now buy Spotify's ad inventory across nine markets: U.S., U.K., Germany, France, Italy, Spain, Brazil, Canada, and Mexico. In Europe, Spotify is teaming with ID5 to boost addressability for programmatic campaigns.
These partnerships and expansions give advertisers more flexibility and scale to tap into Spotify's massive audio and video inventory. Spotify has previewed a new Split Testing tool for creative experiments, further enhancing its offerings for advertisers. For Spotify, these moves mean easier buying, sharper targeting, and broader reach across streaming audio.
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