Sponsorship agreement formed between SBK and Huddersfield Town Football Club, as announced by Strive Sponsorship.
In a strategic move that combines media, technology, and narrative, SBK has partnered with Huddersfield Town FC to become their Official UK Betting Partner for the 2025/26 season and beyond. This partnership, brokered by Strive Sponsorship, marks a significant step forward in SBK's growing sponsorship portfolio.
The deal is not just about branding; it's about meaningful fan connection. Malph Minns, Managing Director at Strive Sponsorship, praised the partnership as one that goes beyond traditional sponsorships and delves into creating a deeper bond with the fans.
Both parties, SBK and Huddersfield Town, are focused on doing things properly, and this deal is a great example of building smarter sponsorships. They look forward to a successful campaign, both on and off the pitch.
Dan Wilczynski, Business Development Manager at Huddersfield Town FC, expressed his pleasure about the partnership, stating that it is a significant step in the club's strategic growth. He acknowledged Strive Sponsorship's role in bringing structure and strategic thinking to the partnership process.
The activation includes a high-impact brand presence in-stadia at the Accu Stadium, ensuring SBK's visibility to fans attending matches while complementing digital channels. The partnership also includes a strong content and fan-engagement strategy. SBK sponsors a club-exclusive podcast and post-match head coach reflections, creating dedicated digital content that deepens interaction with engaged supporters. Selected social media content also carries SBK branding, extending the partnership's reach digitally and encouraging ongoing fan engagement beyond matchdays.
Adam Baylis, Marketing Director at SBK, expressed excitement about the partnership, praising Strive Sponsorship's ability to align SBK's brand goals with media-led opportunities. He looks forward to a truly exciting campaign.
This partnership reflects a modern sponsorship blueprint by integrating digital storytelling, fan-centric content, and strategic stadium branding—aimed at building lasting engagement between SBK, Huddersfield Town, and their fans under Strive Sponsorship’s guidance.
SBK's work with Huddersfield Town has been guided by a data-led strategy developed with Strive, focused on content-led activations that build brand salience over time. This approach prioritizes brand equity and sustainable cultural relevance over traditional dispersed marketing spend. Strive Sponsorship has also supported SBK’s expansion into other football markets, coordinating similar partnerships such as with Dundalk FC in Ireland, highlighting their expertise in sports sponsorship strategy.
This marks SBK's latest move in a growing sponsorship portfolio built around relevant storytelling, digital reach, and a commitment to sports fan value, not gimmicks. Both parties expressed hope for a truly exciting campaign.
- SBK's partnership with Huddersfield Town FC, guided by a data-led strategy, includes a focus on content-led activations, extending the partnership's reach digitally and creating dedicated digital content.
- The deal, brokered by Strive Sponsorship, aligns SBK's brand goals with media-led opportunities, allowing for a stronger focus on fan engagement and strategic growth, even in other football markets like Dundalk FC in Ireland.
- The combination of digital storytelling, fan-centric content, and strategic stadium branding, as seen in this partnership, represents a modern sponsorship blueprint aimed at building lasting engagement between SBK, European-leagues, such as the Premier-League, football clubs, and their fans.
