Specsavers Launches 'The Whole Conversation' Campaign to Tackle Mild Hearing Loss
Specsavers has launched a new campaign, 'The Whole Conversation', to raise awareness about the impact of mild hearing loss. The campaign, produced by Merman with Declan Lowney directing, aims to challenge the notion that 'getting by' with partial hearing is sufficient. It follows Specsavers' previous campaign, 'Love is in the Ear', and is led creatively by Saatchi & Saatchi.
The integrated campaign spans TV, VOD, cinema, audio, OOH, digital, and press, inviting audiences to book a free hearing test with Specsavers' expert audiologists. The hero TV spot illustrates the potential misunderstandings and consequences of incomplete hearing, featuring a dog walker mishearing a warning about a dog's reaction to ducks.
Supporting executions use faded-out text to demonstrate how incomplete hearing can lead to misunderstandings in everyday situations. Richard James, Global Creative Director at Specsavers, described the campaign as warm, witty, and relatable, aiming to highlight the impact of hearing loss on daily lives. Nick Rainbow, Head of Marketing - Audiology at Specsavers, echoed this, stating that the campaign challenges the idea that 'getting by' is good enough with mild hearing loss. Media planning and buying are led by MG OMD.
Specsavers' 'The Whole Conversation' campaign encourages people to address mild hearing loss, highlighting the potential misunderstandings and consequences of incomplete hearing. The campaign, which runs across multiple platforms, invites audiences to book a free hearing test with Specsavers' expert audiologists.
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