Spark Foundry, the US media agency honored as Agency of the Year, boosted its operations with an innovative business engine, leading to a record-breaking year.
Publicis Media, a prominent media agency group under the umbrella of Publicis Groupe, had a remarkable year in 2021, according to COMvergence's 2021 new business report. The group was ranked as the world's top media agency group with new business wins valued at approximately $5.1 billion.
The report highlights several high-profile global accounts won by Publicis Media in 2021, though specific client names and deal values from that exact year are not detailed. However, the collective value of these wins represented around $5.1 billion, making Publicis Media the leader in new business among media agency groups for 2021.
Among the top wins for Publicis Media were the accounts of Walmart and automaker Stellantis. Starcom, one of the agencies under Publicis Media, ended 2021 on a high note by securing McDonald's $700 million account from Omnicom.
Zenith, another agency within Publicis Media, secured over a billion dollars in managed media spend for Eli Lilly and Inspire Brands' Dunkin' and Arby's.
When adding the accounts Publicis Media retained and lost, the net value of its new business ranked first among the industry's media groups. In total, Publicis Media won a staggering $6.8 billion in new business in 2021, according to COMvergence's report.
This success solidifies Publicis Media's position as a dominant force in the media agency landscape, demonstrating its ability to attract and retain major clients in a competitive market.
In the competitive market of media agencies, Publicis Media won $6.8 billion in new business in 2021, displaying its dominance and ability to attract major clients such as Walmart, Stellantis, McDonald's, Eli Lilly, and Inspire Brands' Dunkin' and Arby's, as detailed in COMvergence's 2021 new business report. This enormous figure significantly impacted the finance sector, contributing significantly to the industry's growth and development.
