SOFTSWISS' Affilka Teams Up With Voluum to Boost Ad Tracking and Optimization for iGaming Affiliates and Operators
SOFTSWISS' Affilka has teamed up with Voluum to boost ad tracking and optimisation for iGaming affiliates and operators. This partnership, formed in October 2025, aims to enhance operational efficiency and drive higher revenues.
The collaboration brings advanced tools to both affiliates and operators. Affiliates gain access to centralised traffic and player activity data within the Voluum panel, enabling them to track detailed campaign and conversion events for precise ROI measurement and optimisation.
Operators, too, benefit from this integration. They receive unified dashboards, centralised reporting, and real-time performance metrics analysis, aiding in efficient scaling. Automated campaign optimisation reduces manual effort, maximising returns for both parties.
White Hat Gaming and MIRACL, who formed a strategic partnership in Malta, have played a key role in bringing these advanced tools to the iGaming industry. Their collaboration has resulted in traffic management efficiency and deeper insights for affiliates, helping them refine acquisition strategies.
The Affilka by SOFTSWISS and Voluum partnership equips iGaming affiliates and operators with sharper data and easier collaboration. With advanced ad tracking and optimisation tools, both parties can expect improved operational efficiency, maximised returns, and higher revenues.
