Skims' First Store in the Middle East Opens in Dubai, According to Market Experts, the City's Vibrant Retail Industry, Global Appeal, and Fashion-Oriented Consumers Make it the Perfect Location for the Brand's Debut
Skims Opens First Middle East Store in Dubai's Mall of the Emirates
Skims, the international shapewear and lifestyle brand co-founded by Kim Kardashian, is making a highly anticipated entrance into the Middle East market with the opening of a flagship store in Dubai's Mall of the Emirates.
The exact official opening date of the store has not yet been disclosed, but promotional banners and retail signage confirming the store's upcoming launch have been spotted as early as August 2025. The store is expected to be located near the cinema area in the mall.
Until now, customers in the Gulf Cooperation Council region could only purchase Skims products online through select regional e-commerce platforms. The launch of a dedicated physical store signifies a transition from a direct-to-consumer model to a high-visibility presence in luxury shopping destinations.
Skims has rapidly expanded since its founding in 2019, achieving remarkable commercial success. With valuations reaching $4 billion and annual sales approaching the $1 billion mark, the brand has built a reputation for its inclusive approach to shapewear, loungewear, swimwear, and menswear.
Dubai's retail sector has seen a strong post-pandemic resurgence, with notable growth in fashion-related spending. The city's dynamic retail market, international appeal, and high-spending fashion-conscious consumer base make it an ideal choice for Skims' first store in the region.
Industry experts view this move as a significant step in Skims' global retail expansion strategy. The brand's transition to a high-visibility presence in luxury shopping destinations, such as the Mall of the Emirates, is set to bring its distinctive blend of comfort, style, and inclusivity to one of the world's most competitive luxury retail landscapes.
The success of Skims in the Middle East market could resonate with both regional shoppers and international visitors, further elevating Dubai's profile as a hub for premium and celebrity-driven fashion brands. The opening of the Skims store in the Middle East marks a milestone in the brand's global growth and is expected to contribute to the continued growth of Dubai's luxury retail sector.
[1] The National
[2] Gulf News
[3] Arabian Business
[4] Khaleej Times
[1] Skims' growth in the global fashion industry continues as it prepares to open its first Middle East store in Dubai's Mall of the Emirates, also signaling a shift in its sales strategy toward a more high-profile presence in luxury destinations. [2] Finance analysts predict Skims' entrance into the region's retail business will bolster its success, as Dubai's post-pandemic resurgence in the fashion-and-beauty sector presents promising opportunities for further expansion. [3] Business insiders suggest that Skims' physical retail presence in the Mall of the Emirates aligns with the brand's commitment to catering to a diverse and style-conscious consumer base, reflecting the lively and competitive nature of the industry. [4] With Skims joining the competitive landscape of luxury and lifestyle brands in Dubai, the city's reputation as a premier destination for retail business in the Gulf Cooperation Council region is expected to receive a significant boost.
