Shoppers in the UAE and Saudi Arabia sustaining luxury fashion industry amidst worldwide sales slump
In the dynamic world of fashion and beauty, the Middle East, particularly the UAE and Saudi Arabia, are making significant strides in the global stock market today.
Marriam Mossalli, the visionary behind luxury communications agency Niche Arabia and co-founder of PowderBeauty.com, underscores the importance of a brand speaking the language of the consumer. This principle is resonating strongly in the region, where fashion and beauty brands are learning to cater to local style tribes.
The UAE is poised for an annual growth of 5% in the apparel market until 2030, outpacing Saudi's growth of 4.8%. Saudi, the largest market for apparel sales in the region, is projected to reach almost $18 billion this year. Both countries are working hard to rebalance declining sales in the luxury industry.
Meanwhile, the UAE is also projected to reach nearly $11 billion in apparel sales this year, solidifying its position as a resilient global market in the eyes of fashion executives. The UAE and other Middle Eastern countries are considered the most resilient global markets by fashion experts.
In the beauty arena, brands are innovating to meet the needs of the region. Brands like Asteri cosmetics, with lipsticks packaged in emerald cases and desert-proof staying power formulations, are making a mark.
The fashion scene in Saudi Arabia is also evolving, with the Hejazi versus Najdi aesthetic, typifying the Red Sea cities of western Saudi and characterized by a bohemian flair in light-coloured abayas, contrasting with the contemporary cut and thrust of monochrome modesty powering the central hubs.
Recent events like Riyadh Fashion Week have provided a platform for local designers to showcase their talent. Yataghan, a jewellery brand, launched its 'Turathi' collection at the event, featuring a 'Love Saudi' engraving and the brand's signature princess-cut emerald, making it a popular patriotic power purchase. The founder of Yataghan, Hala Niazi, is a Saudi designer.
The UAE is also making headlines in the architectural world. Breez by Danube has become Dubai Maritime City's tallest tower, offering panoramic sea views.
On the global stage, fashion is abuzz with news. The spring/summer 2026 collections are being showcased on European catwalks. Meanwhile, Demna, the former Balenciaga designer, is debuting at the creative helm of Gucci.
As we look forward, it's clear that the UAE and Saudi Arabia are not just consumers in the global fashion and beauty market, but key players shaping its future. Saudi National Day on September 23 is a testament to this, with fashion executives focusing on this event. The region's unique cultural nuances and growing economy are providing fertile ground for innovation and growth in the fashion and beauty industries.
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