Sber analysts have discovered the means and items that Krasnodar families tend to keep aside for savings.
A recent study conducted by Sber Life Insurance and Sber NPF has revealed that a significant number of families in Krasnodar, Russia, are actively saving for their future. The study, which was carried out in 37 cities with a population of over 500,000 people in June 2025, surveyed a total of 11,000 individuals, representing the social and demographic composition of the city population.
The study found that around 24% of families in Krasnodar save regularly, with 39% saving as much as possible. Interestingly, more male savers than female savers were found in the study, with 24% and 23% of participants respectively.
The research also showed that separate savings exist for 6% of the respondents in Krasnodar. However, the study did not provide data on the percentage of families saving for specific expenses such as daily expenses in retirement, car purchases, or medical expenses.
The study confirmed that most Russian families are creating financial reserves, with 3.9% of Russian families using long-term savings programs (LSP) and 3.3% using life insurance savings programs (LIS). Russians were found to be interested in bank deposits, life insurance savings programs, and long-term savings programs.
While the study did not detail the most common financial savings goals for families in Krasnodar, general knowledge and common trends observed in Russia suggest that typical financial savings goals often include saving for children's education, building an emergency fund, purchasing or renovating a home, preparing for retirement, and saving for vacations or large family purchases.
One interesting finding from the study was the age distribution of the most active savers. People aged 18-30 and 41-50 accounted for 24% of the survey participants each, indicating a strong savings culture among younger and middle-aged Russians.
On average, Russians aim to accumulate savings of 4.5 million rubles over a period of 10 years. The study also found that 84% of families in Krasnodar primarily save money for unexpected circumstances, their children's future, and education expenses.
In conclusion, the Sber study provides evidence that a majority of families in Krasnodar are saving for their future, with a strong focus on creating financial reserves and preparing for their children's education. While the study did not detail the most common savings goals, it is clear that Russians are taking a proactive approach to their financial future.
People saving for their personal-finance needs, such as children's education, are a significant portion of families in Krasnodar, Russia, as indicated by the study. The research further revealed that business sectors like bank deposits, life insurance savings programs, and long-term savings programs are popular choices among Russian families aiming to secure their financial future.
