Sahar Al Aufi is responsible for crafting refined and stylish designs.
In the world of fashion, Sahar Al Aufi has made a significant impact with her companies, Melis and Melis Arabia. These Omani-based fashion houses have gained international recognition and a presence on global runways.
Under Al Aufi's leadership, these companies offer custom-made fashion options, a testament to her design journey from Oman to global markets. While the exact services and international locations are not exhaustively outlined, the availability of bespoke fashion and international exposure is evident.
Al Aufi's companies cater to a diverse range of clients, retailing and distributing Italian and Omani manufactured clothing. This includes wedding gowns, bridesmaid dresses, suits, and custom-made garments. The companies have shifted 85% or more of their work to digitization, employing innovative ideas such as online measurement-taking.
Al Aufi values high energy levels among her employees and believes that choosing the right team is a priority for management. She places great emphasis on open communication, research, and sound analysis to understand clients' needs. Al Aufi is also a proponent of technology, using it for taking measurements, designing, and building products online.
Al Aufi's companies are known for their high standards of excellence and professionalism. They specialize in the creation of custom-made suits and wedding gowns, with manufacturing standards revolving around attention to detail, exclusive materials, and ancient tailoring techniques.
Al Aufi's mission is to celebrate the creation of new families through the manufacture, retail, and distribution of high-end ceremony garments. She co-founded Weddings From Italy (WFI) with Giuliano Rubini, and her brand, Melis by Sahar Alaufi, is another feather in her cap.
Al Aufi, an entrepreneur and fashion designer based in the Sultanate of Oman, Europe (Italy), and the USA (Boston), strives to maintain a healthy work environment to motivate her team to produce healthy products for clients. She believes that a successful team is built on sharing opinions, listening to and respecting each other's experiences, having aligned goals, and creating a friendly work environment.
In summary, Sahar Al Aufi's fashion brands, Melis and Melis Arabia, have gained international recognition with their presence on global runways. They offer custom-made fashion options, retail and distribute Italian and Omani manufactured clothing, and are committed to maintaining high standards of excellence and professionalism.
- Sahar Al Aufi's companies, Melis and Melis Arabia, have made an impact in the world of fashion, showcasing their custom-made options on international runways.
- Al Aufi's businesses, Melis and Melis Arabia, focus on a diverse clientele, retailing and distributing clothing ranging from wedding gowns to suits, and employing technology for efficient services like online measurement-taking.
- As a proponent of technology, Alaufi uses digital tools for measurement-taking, designing, and product development, which significantly streamlines her business.
- Al Aufi's companies, like Weddings From Italy (WFI) and Melis by Sahar Alaufi, specialize in the crafting of custom-made suits, wedding gowns, and other ceremony garments with precise attention to detail, high-quality materials, and traditional craftsmanship.
- Al Aufi fosters a healthy workplace among her employees, promoting open communication, teamwork, and respect, ultimately designing products made with the health, satisfaction, and well-being of clients in mind.
