Rumor Suggests imminent Sale of Maserati brand
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Today's Headlines: Maserati's Future on the Line as Stellantis Mulls Options
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Farewell to the old guard and new beginnings at Stellantis HQ as a fresh face steps into the CEO role, casting lingering doubts over the fate of the group's lone luxury brand, Maserati.
According to the financial gurus at Reuters, Maserati may be on the chopping block for Stellantis, as the automaker grapples with shrinking profits amidst a broader restructuring effort.
Last April, Stellantis enlisted consulting powerhouse McKinsey to scrutinize the impact of U.S. tariffs on two of its struggling brands: Maserati and Alfa Romeo. Despite neither brand producing cars stateside, both were slated for electrification and overhauls of their product lines in the coming years.
Insiders claim that among the options provided by McKinsey, divesting Maserati might be under consideration. However, Stellantis has maintained a strong stance, denying that Maserati is available for purchase.
Despite the sale denial, Maserati's recent foray into high-end vehicles seems to have missed the mark. New arrivals like the MC20 sports car, GT2 Stradale, and GranCabrio haven't delivered the sales boost the luxury brand was banking on. In a surprising move, Maserati pulled the plug on the electric supercar MC20 Folgiero in 2025, citing lackluster customer demand.
Financial troubles began to crop up for Maserati, culminating in a $1.59 billion write-off in 2024. Overall sales for the brand cratered by 58%, with only 11,300 vehicles sold compared to the previous year's 26,600. The devastating numbers translated to an adjusted operating loss of €260 million ($299 million).
Before the change in leadership, Stellantis CEO Carlos Tavares stepped down in December 2024, sending shockwaves through the automotive industry. In the interim, John Elkann, board chair, has been steering the company while CEO candidates are vetted. Effective Monday, Antonio Filosa, a current Stellantis executive known for his tenure as CEO of Jeep, will assume the CEO role.
The auto sector keeps its eyes peeled for Maserati's next moves. If you've got a hot tip, don't hesitate to drop us a line at [email protected].
In the automotive industry, financial experts at Reuters predict that Maserati could be facing potential divestment by Stellantis due to shrinking profits and a restructuring effort. This speculation comes as Stellantis recently pulled the plug on the electric supercar MC20 Folgiero, which failed to meet customer demand and followed a series of poor sales for Maserati's new vehicles. Meanwhile, the finance sector closely monitors developments in the sports-betting market, as Stellantis' newly appointed CEO, Antonio Filosa, previously served as CEO of Jeep and could potentially pivot the company's business ventures to include sectors such as transportation or sports.
