River Plate Secures Betano as New Logo on Player Jerseys

River Plate Secures Betano as New Logo on Player Jerseys

Rewritten Article:

New Era for River Plate: Kaizen Gaming Takes the Front Seat

Club Atlético River Plate is embarking on a fresh journey, announcing a long-term sponsorship deal with Kaizen Gaming. This partnership gives Kaizen's Betano brand pride of place on River Plate's jerseys for the upcoming soccer season, expanding Betano's presence in Argentina.

Did You Know?

• Betano becomes River Plate's premiere shirt sponsor
• The deal boosts both brands' ambitions for worldwide expansion
• Betano also sponsors Copa América 2024 and the Argentine league

This collaboration is another move by Kaizen Gaming to fortify its position in Latin America. Betano, having launched in Argentina in 2023, has already established partnerships with the national league, rebranding it as the "Betano Tournament" following its agreement with the Argentine Football Association (AFA).

River Plate is eyeing enhanced revenue and global impact with this partnership. As Club President Jorge Brito puts it, "Partnering with Kaizen Gaming and its brand Betano is a significant step forward for us. Their presence in 19 international markets aligns perfectly with our global aspirations." He added, "We are proud to be the most followed club in the world. With this partnership, we continue to evolve, break new ground, and we're thrilled to welcome Betano to the River Plate family."

The club's General Secretary, Stefano Di Carlo, sees this alliance as part of a broader strategy to establish River Plate as a global powerhouse. "This agreement is the outcome of a long-term plan we've been working on to establish the club as a global leader, backed by its institutional strength and over a century of sporting success."

Kaizen Gaming, operating in nearly 20 countries, finds this deal an ideal fit. Chief Commercial Officer Julio Iglesias says, "River Plate is a global football powerhouse with a massive global fan base and a history spanning over a century. From our very first conversations with the club, we knew we'd found a partner who shared our values and relentless determination to set benchmarks and maintain the highest standards."

Iglesias emphasized the shared ambition between the organizations. "The club's passion for football is unmatched, and it's exhilarating to join them on the next chapter of their illustrious history. At Betano, we're always reaching for the top."

Local media estimate the agreement to be worth around $6 million per year over a three-season period, though official figures are yet to be confirmed.

Some Interesting Insights

• The new partnership serves as a significant milestone for both parties, each aiming for global expansion, financial growth, and trailblazing market positioning.
• Kaizen Gaming's focus on responsible gaming aligns well with River Plate's efforts to promote safe and responsible betting environments, creating a symbiotic relationship.
• By partnering with River Plate, Kaizen aims to strengthen its foothold in Argentina and use the club's international platform to improve its global visibility.
• The deal reflects a growing convergence between sports and online gaming industries, allowing clubs to capitalize on sponsorship funds while gaming companies gain large, engaged audiences for promotions.

1. Kaizen Gaming's Betano brand will consolidate its presence in Argentina starting from the 2023 soccer season, a fortification of its position in Latin America.
2. With the long-term sponsorship deal, Betano will sponsor the 2024 Copa América alongside its ongoing sponsorship of the Argentine league.
3. River Plate's partnership with Betano aims to capitalize on enhanced revenue and global impact, bolstering the club's aspiration to become a global powerhouse.
4. The shared ambition between River Plate and Betano is to maintain unmatched standards and set benchmarks in their respective fields within football and finance.

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