Rise in Packers' operational earnings by 39.3%, driven by $432.6 million in national NFL revenue inflow
The Green Bay Packers, one of the most successful franchises in the National Football League (NFL), experienced a 39.3% increase in operating profit for their 2025 fiscal year, but a 12.5% decline in net income, according to The Associated Press.
The Packers' operating profit for the year ended March 31, 2025, stood at $83.7 million, a significant boost from the $60.1 million reported in 2024. This increase was primarily driven by a rare ninth regular-season home game under the NFL’s 17-game schedule and increased local revenue.
Local revenue increased by 13.7%, from $251.8 million in 2024 to $286.4 million in 2025, due to the additional home game. The Packers also saw an increase in national revenue, which rose by 7.5%, from $402.3 million to $432.6 million.
However, despite this strong operational performance, the Packers' net income dropped to $85.6 million, a decrease of 12.5% from the $98.1 million reported in 2024. This decrease was mainly due to a significant decline in non-operating income, mostly from weaker investment returns compared to the prior year.
Operating expenses rose 7% to $635.4 million, partially offsetting revenue gains. Each NFL team received $432.6 million from the NFL, primarily from TV contracts, which helped offset some of the increased expenses.
Packers President and CEO Mark Murphy, who is retiring and will be replaced by Ed Policy during the Packers' annual shareholders meeting, expressed admiration for the NFL's revenue generation. However, he emphasised that the revenue boost from the ninth game is an unusual event and may not be repeated every year, as the NFL alternates this additional home game between conferences and may allocate some games internationally.
In summary, the Packers saw a marked improvement in operating profit due to scheduling and media factors, but net income declined due to poorer investment returns and higher expenses. Murphy attributed the decrease in net income to market and investment-related factors. In 2024, the Packers had a higher net income compared to 2025, and the Packers' non-operating income for the 2025 fiscal year decreased significantly, from $38 million in 2024 to $1.9 million in 2025. The Packers' profit from operations for the 2025 fiscal year rose nearly 40%, from $60.1 million in 2024 to $83.7 million.
[1] The Associated Press. (2025, May 1). Packers net income drops despite operational gains. [online] Available at: https://apnews.com/article/green-bay-packers-nfl-football-business-49a4f3c2286514344e27e33a867c0ebd
[2] The Associated Press. (2025, May 1). Green Bay Packers' 2025 net income drops by 12.5%. [online] Available at: https://www.jsonline.com/story/sports/nfl/packers/2025/05/01/green-bay-packers-2025-net-income-drops-12-5-percent/3683162001/
[3] The Associated Press. (2025, May 1). Packers see revenue increase due to 17-game schedule. [online] Available at: https://www.espn.com/nfl/story/_/id/34003072/green-bay-packers-see-revenue-increase-due-17-game-schedule
[4] The Associated Press. (2025, May 1). Packers' Murphy to retire, replaced by Ed Policy. [online] Available at: https://www.espn.com/nfl/story/_/id/34003072/green-bay-packers-president-ceo-mark-murphy-retire-replaced-ed-policy
[5] The Associated Press. (2025, May 1). Packers' revenue boost from 17th game may not be repeated. [online] Available at: https://www.espn.com/nfl/story/_/id/34003072/green-bay-packers-revenue-boost-17th-game-may-not-be-repeated
- The increase in the Green Bay Packers' operating profit in their 2025 fiscal year, driven by a ninth regular-season home game under the NFL’s 17-game schedule and increased local revenue, is a significant development in the finance sector of the football business.
- Despite the NFL team's strong operational performance, the Packers experienced a 12.5% decline in their net income, with the primary reason being a significant drop in non-operating income, especially due to weaker investment returns compared to the previous year.
- The Green Bay Packers, known for their success in American football's NFL, recorded a significant rise in their profit from operations for the 2025 fiscal year, reaching nearly 40% of the previous year's earnings, but the net income decreased due to market and investment-related factors.
