Retailers anticipate foot traffic on National Shopping Day in light of persistent price increases

Simon's event slated for June could potentially initiate a summer-long sale season, with consumers coping with the consequences of inflation persisting.

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2025 September 1 . 1:24 PM

2 min read

Retailers anticipate consumer turnout for National Shopping Outlet Day amid ongoing price increases

Retailers anticipate foot traffic on National Shopping Day in light of persistent price increases

Simon Property Group Hosts Second Annual National Outlet Shopping Day

Simon Property Group is set to host its second annual National Outlet Shopping Day event on June 10 and 11, 2023, across more than 90 Simon Premium Outlets and The Mills locations globally. This year's event will take place in the U.S., Canada, Thailand, Mexico, and Malaysia.

The National Outlet Shopping Day event is a prime example of retailers using shopper data to personalize the shopping experience. According to Mikael Thygesen, chief marketing officer at Simon, they were delighted by the response to last year's event and expect excitement surrounding this year's event to be even higher due to word-of-mouth momentum, more great deals, and shoppers seeking value in the current economy.

In recent years, the use of shopper data by retailers has become a growing trend in the industry. The event will include livestream shopping events and limited-time offers on Simon's website to enhance the shopping experience.

Last year, shoppers spent more than half of their purchases on items under $20 during Prime Day sales. Meanwhile, only 5% of items sold during the same period were for more than $100. This trend allows retailers to offer more personalized shopping experiences to consumers.

In 2022, shoppers spent $22.4 billion during the Prime Day week, up 6.1% year over year. However, the total sales revenue generated during Simon's National Outlet Shopping Day events for 2021 and 2022 is not publicly available.

Despite inflation taking a toll on consumers' wallets, the National Outlet Shopping Day event may boost sales as it has for other retailers in the past. In 2021, overall e-commerce sales during Amazon's Prime Day sales exceeded $11 billion.

Participating retailers in this year's event include Banana Republic Factory Store, Tommy Hilfiger, Kate Spade New York, J. Crew Factory, and Polo Ralph Lauren.

As consumer data becomes more readily available, retailers are tapping into this new opportunity to offer more personalized shopping experiences. The National Outlet Shopping Day event is set to be an exciting shopping experience for consumers seeking bargains this summer.