Rapidly expanding youth and a flourishing middle class in India create alluring opportunities for Korean brands to tap into.
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Step into the trendy Hazzys shop nestled in the heart of Seoul, South Korea 🇰🇷 - a fashion hub that's drawing global attention. Hazzys, a retail outlet under LF Corporation, is making waves as part of Korean brands' international expansion in the fashion and food industry.
LF Corporation is seizing the rising golf fad and the popularity of golf wear, a cornerstone of Hazzys, to propel its brand, with a focus on emerging markets such as India 🇮🇳. In the midst of 2025, LF has inked a strategic export deal with Asian Brands Corp in India and is slated to unveil the first Hazzys store there in the second half of the year. Their vision? To lead with golf wear and gradually expand their offerings, aiming to open a slew of 10 Hazzys brand stores in India over the next three years. This ambitious expansion reflects the increasing fascination with Korean fashion and cuisine in India, fueled by a burgeoning middle class and youth population 👵👴👧👦.
So, the Hazzys shop in Myeong-dong isn't just a local shopping destination but a springboard for LF's international growth strategy, particularly for penetrating the Indian market. Keep your eyes peeled for more Hazzys stores popping up in India soon! 🌟🇮🇳
The expansion of Hazzys, a renowned brand under LF Corporation, is not limited to the fashion industry in South Korea. Instead, it is leveraging the growing popularity of golf wear and Korean culture to aggressively penetrate emerging markets like India, where it has already signed a strategic export deal with Asian Brands Corp. The ultimate goal is to lead in the golf wear sector and gradually diversify, aiming to open multiple Hazzys stores in India over the next three years, reflecting the burgeoning interest in Korean fashion and cuisine among India's middle class and youth.
