Rapid Advancements in Hotel and Maritime Industries: A Question of Sufficiency for Significant Leaps Forward
TUI AG's Continued Recovery and Positive Outlook
TUI AG, one of the world's leading tour operators, is making a strong comeback following the COVID-19 crisis. The company's financial performance and outlook are backed by positive analyst sentiment, indicating a continued recovery trajectory.
Current Financial Performance
In the third quarter of 2025, TUI Group reported a revenue increase of 7% to €6.2 billion, driven by the strong performance of its Holiday Experiences segment. The company achieved a record underlying EBIT of €321 million, reflecting a 38% increase from the previous year.
The Holiday Experiences segment, a significant contributor to the overall revenue and EBIT growth, posted impressive results. TUI's cruise brands recorded a €82 million underlying EBIT, with a modest gain in average daily rates. The Hotels & Resorts segment also saw an average bed rate increase by 4% to €113, with an occupancy rate of 82%. Despite challenges from higher emissions costs, TUI's Markets + Airline segment maintained demand with a 4% increase in average prices.
TUI has also made strides in financial management and debt reduction. The company reduced its net debt slightly and secured a €1.9 billion sustainability-linked revolving credit facility, enhancing its financial flexibility. In July 2025, TUI issued a €250 million promissory note to repay aircraft leases early, improving operational efficiency and reducing debt.
Outlook and Guidance
TUI's positive financial performance has led to an upgraded outlook. The company raised its FY25 EBIT guidance to an increase of 9–11% from previous expectations of 7–10%, reflecting strong Q3 performance and positive trends in July.
TUI is focusing on expanding its app, improving cross-selling opportunities, and streamlining operations to enhance profitability and agility. The company aims to achieve 7–10% annual EBIT growth in the medium term by making the business more agile and cost-efficient.
TUI also emphasizes sustainable economic, environmental, and social practices. Initiatives like the TUI Care Foundation underscore the company's commitment to sustainability and social responsibility.
As a result of its financial recovery and strategic focus on sustainable growth, TUI's stock is experiencing an upward trend in the MDAX. Existing subscribers can log in now to access the content, while non-subscribers can purchase access. TUI's stock price is now 9.95 € for a 1-month subscription. Subscription to DER AKTIONÄR provides secure access.
In conclusion, TUI AG's financial recovery and strategic focus on sustainable growth have contributed to its positive stock trend and post-COVID rebound. The company's strong business figures, positive outlook, and continued recovery trajectory underscore its position as the clear winner in the MDAX.
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