Proposal Introduced in New York to Restrict In-Game Advertisements for Sports Betting
New York Bill Aims to Limit Mobile Sports Betting Advertising During Live Events
New York Assembly Bill A8925, proposed by Phil Steck on July 16, 2025, is currently under consideration to ban advertisements by or on behalf of mobile sports wagering licensees during live sporting event broadcasts in New York State.
The bill, if passed, would take effect immediately to prohibit such advertising during live sports events. The proposal comes in the context of existing regulations by the New York Gaming Commission to limit gambling promotions and amid declining ad spending by legal sports betting operators.
Since the legalization of online sports betting in 2022, the New York Gaming Commission has established the legal frameworks to regulate the industry. However, concerns for gambling addiction have grown due to high visibility and more frequent operator exposure, leading to calls for regulatory action.
The proposed bill aims to restrict live sports betting advertising to reduce gambling exposure, particularly to minors and vulnerable populations, and to address concerns about gambling addiction. The bill also seeks to protect these groups by limiting exposure to gambling-related content during peak viewership moments.
Nielsen reports indicate that ad spending by legal sports betting sites peaked in 2022 and declined in 2023-2024. This move comes after regulations established by the New York Gaming Commission to limit the visibility of gambling promotions on the air.
In April 2025, the New York assembly proposed a new bill to continue cracking down on mobile sports betting policies in the state. The assembly's intent is to reform the mobile sports betting advertising landscape in New York.
If Bill A.8925 is passed, it would mark a significant step in regulating the advertising practices of mobile sports wagering operators in New York State. The bill was introduced by Assemblyman Phil Steck and is currently under review by the Gaming Committee and state legislators.
In summary, Bill A8925 is an active legislative proposal, currently under consideration, with the intent to ban mobile sports wagering ads during live sports broadcasts in New York. The bill aims to protect minors and vulnerable populations by limiting their exposure to gambling-related content during peak viewership moments.
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