Prior to the scheduled IAA event in Munich, Tesla unexpectedly reveals a major disclosure.
In an unexpected turn of events, Tesla has decided not to participate in the 2023 IAA Mobility event in Munich. This withdrawal comes after Tesla's previous engagement at the last IAA two years prior [1]. The primary reason for this decision appears to be the recurring political controversies surrounding CEO Elon Musk, which have affected the company's image and possibly its willingness to engage in the event [4].
The IAA Mobility exhibition in Munich, known for its international flair, has reported an increase in bookings and a growing number of Chinese companies participating [2, 3]. This year marks the third time the event is happening in Munich, following its debut in 2021 [5]. However, Tesla's absence will be noticeable, as compared to other manufacturers, the company's appearance at the IAA was rather modest [6].
Two years ago, Tesla was present at the IAA and presented the German premiere of the revised Model 3 [7]. But in the first seven months of this year, Tesla ranked only ninth in new registrations of electric vehicles in Germany [8]. This decline in market share and popularity in Europe and Germany is a concerning trend for the company [9].
Protests have been a common occurrence at the IAA Mobility exhibitions in Munich, with the 2023 protests being smaller than the first one [10]. Despite these challenges, the event continues to attract a diverse range of exhibitors, reflecting the growing interest in sustainable mobility solutions [11].
As the IAA Mobility exhibition in Munich moves forward, it will be interesting to see how the market adapts to Tesla's absence and how the company navigates the ongoing political controversies.
- The IAA Mobility event in Munich is attracting a growing number of Chinese companies, despite Tesla's absence, due to increased bookings [2, 3].
- While Tesla presented the German premiere of the revised Model 3 at the IAA two years ago [7], the company has experienced a decline in new electric vehicle registrations in Germany over the past seven months, placing it ninth in market share [8].
- With Tesla's withdrawal from the 2023 IAA Mobility event due to political controversies surrounding CEO Elon Musk [4], the event continues to reflect the growing interest in sustainable mobility solutions, demonstrating industry resilience in the face of transportation and automotive technology challenges [11].
