Potential Savings on Mullen/Bollinger (BINI) Products - Could They be on Clearance?
Bollinger Innovations, formerly known as Mullen Automotive, has undergone a significant transformation, changing its name and strategy to focus on commercial electric vehicles (EVs) with sustainability at the forefront[1][3][5]. The company recently completed a 1-for-250 reverse stock split to meet the Nasdaq's $1 minimum requirement[2] and has rebranded its retail location in Oceanside, California, set to open in August 2025[1].
As part of this rebranding, the Mullen ONE (Class 1 EV cargo van) and Mullinger THREE (Class 3 EV cab chassis truck) will be rebranded under Bollinger Motors starting with the 2026 model year[2]. The current Manufacturer’s Suggested Retail Prices (MSRP) after a $7,500 price adjustment offered by Bollinger Innovations are:
- Mullen ONE: $27,000 MSRP
- Mullen THREE: $61,000 MSRP
Commercial customers can take advantage of an additional $7,500 federal incentive through the Inflation Reduction Act if delivery occurs before the program's September 30, 2025 deadline[2].
Bollinger Innovations also plans to expand its commercial EV lineup with a Class 4 truck (Bollinger B4) currently available and a Class 5 truck expected for the 2027 model year[2][5].
The rebranding to Bollinger Innovations and transition of product names aim to strengthen market presence and clarity in the competitive commercial EV sector, emphasizing innovation and sustainability[1][3][5].
| Vehicle Model | Class | MSRP (after $7,500 adjustment) | Incentive | Notes | |-----------------|--------|-------------------------------|-------------------------------------|--------------------------------------------| | Mullen ONE | 1 | $27,000 | $7,500 Inflation Reduction Act rebate (expires 9/30/2025) | Rebranded to Bollinger Motors for 2026 | | Mullen THREE | 3 | $61,000 | $7,500 Inflation Reduction Act rebate (expires 9/30/2025) | Rebranded to Bollinger Motors for 2026 | | Bollinger B4 | 4 | Not specified | Not specified | Currently in the lineup | | Upcoming Class 5| 5 | Planned for 2027 | N/A | Future model |
Bollinger Innovations operates manufacturing in Tunica, Mississippi, and has a dealer network covering key U.S. markets, supporting sales and service of its commercial electric vehicles[5]. The company is also working to settle its debts and maintain good relationships with key partners like contract manufacturer Roush Enterprises[4].
Jim Connelly, chief revenue officer for Bollinger Innovations and Bollinger Motors, stated that the current price adjustment and federal incentive make the existing Mullen ONE and Mullen THREE electric vehicles among the best values on the market today[6]. The total savings for buyers of these vehicles, including the price drop and the federal tax credit, can amount to $15,000[6]. However, it's important to note that the federal incentive for purchasing these vehicles will expire on September 30[2][6].
CEO David Michery remains optimistic about the company's future, citing recent equity lines and committed capital totaling $230 million as vital resources[3]. In the recent past, Bollinger paid $11 million to its founder Robert Bollinger to resolve loan-related claims, a move intended to facilitate restructuring efforts[4].
References: 1. Bollinger Innovations to rebrand Mullen commercial vehicles 2. Bollinger Innovations reduces price on Mullen ONE and Mullen THREE EVs 3. Bollinger Innovations raises $230 million to fund operations 4. Bollinger Innovations faces supplier lawsuits totaling over $5 million 5. Bollinger Innovations changes name and Nasdaq ticker symbol to BINI 6. Bollinger Innovations announces price adjustments and federal incentives for Mullen ONE and Mullen THREE EVs
- In an attempt to enhance market presence and clarity, Bollinger Innovations plans to rebrand the Mullen ONE and Mullinger THREE under the name Bollinger Motors, starting from the 2026 model year.
- Currently, the Bollinger Innovations' Mullen ONE offers a Manufacturer’s Suggested Retail Price (MSRP) of $27,000 post a $7,500 price adjustment, making it an attractive option in the market, according to the company's chief revenue officer, Jim Connelly.
- Beyond the Mullen ONE and Mullen THREE, Bollinger Innovations anticipates expanding its commercial electric vehicle lineup with a Class 4 truck (Bollinger B4) currently available and a Class 5 truck expected for the 2027 model year.
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