Physical Security and Media Technology sectors expand with Bubble Agency's acquisition of HighRez, boosting their skills and market reach.
Bubble Agency, a renowned global PR, marketing, and events company, has announced the acquisition of HighRez, a marketing communications agency specialising in physical security and media technology. This strategic move aims to provide clients with more resources, more global reach, and an expanded team to help them achieve their growth ambitions.
The acquisition allows Bubble Agency to offer even more services and support to its clients, while entering a whole new market to support its growth ambitions. HighRez's location in the greater Boston area establishes a strategic East Coast presence for Bubble Agency, enabling closer collaboration with clients and media contacts across the U.S.
The HighRez team, led by industry veterans Véronique Froment and Doug Hansel, will continue to serve its clients with the same senior executives they have trusted over the years. Clients can expect the same personalised attention that they have come to know from HighRez, now backed by a larger, more powerful team. Véronique Froment, founder of HighRez, is now vice president of strategic accounts at Bubble Agency.
The combined company, operating under the Bubble Agency brand, will deliver a more robust, global service offering, giving clients greater resources and enhanced support in both the Americas and Europe. Bubble Agency serves leading brands in media, AV, and sports technology, while HighRez's client roster includes top-tier names in physical security and media technology.
This acquisition is a significant step in Bubble Agency's growth strategy, adding new expertise in the physical security sector and expanding its presence to the U.S. East Coast. It may also be part of a broader strategy focused on diversification and scaling, targeting new markets or verticals such as gaming, architecture, advertising, or education, leveraging HighRez’s technical assets and client base.
Sadie Groom, CEO of Bubble Agency, expressed excitement about the acquisition and its potential impact on the company's clients and future business. "We are thrilled to welcome the HighRez team to Bubble Agency. This acquisition allows us to offer even more services and support to our clients, while expanding our presence to the U.S. East Coast. We look forward to working together to help our clients achieve their growth ambitions," said Groom.
The acquisition maintains the close, personalised attention that clients know HighRez for, while providing them with the resources and global reach of Bubble Agency. It is expected that this move will enhance Bubble Agency's capabilities in 3D design and digital content services, potentially enhancing cinematic-grade 3D production, motion graphics, or architectural visualization, positioning themselves to serve larger or more specialized clients.
In conclusion, the acquisition of HighRez by Bubble Agency is a strategic move that strengthens Bubble Agency's position in the global market and establishes a stronger presence for the company on the U.S. East Coast. It offers clients more resources, more global reach, and an expanded team to help them achieve their growth ambitions.
- The acquisition of HighRez by Bubble Agency enables Bubble Agency to enter the physical security market, supporting its growth ambitions with a whole new sector of expertise.
- The combined company will deliver enhanced resources and expanded global reach, offering clients more services in the video, media, and technology industries, such as 3D design and digital content services.
- The acquisition of HighRez positions Bubble Agency for future growth in diverse markets or verticals like gaming, architecture, advertising, or education, leveraging HighRez’s technical assets and client base for scaling and diversification strategies.
- Bubble Agency's acquisition of HighRez maintains the personalized attention that HighRez clients value while providing them with the added capability to produce high-quality 8k videos, potentially improving cinematic-grade 3D production, motion graphics, or architectural visualization.
- The strategic acquisition of HighRez strengthens Bubble Agency's standing in the global market and solidifies its presence on the U.S. East Coast, providing more resources, broader global reach, and an expanded team to help clients achieve their growth ambitions in various industries, including the finance, business, and technology sectors.
