Philippe Krief takes on CEO role at Alpine
In a significant move, Philippe Krief has been appointed as the director of engineering and product performance at Alpine, effective from next year. This announcement was made on February 21, 2023, by Luca de Meo, CEO of the Renault Group.
Krief, who previously held the position of director of the vehicle department at Ferrari, brings a wealth of industry experience and technical knowledge to Alpine. His career path includes stints at multiple automotive companies, including Ferrari, Maserati, and Alfa Romeo.
Before joining Alpine, Krief was with Ferrari since June 2016. Prior to that, he graduated from the prestigious Ecole Nationale Superieure de Techniques Avancees and worked for Michelin and the Fiat group.
Alpine, under the leadership of Laurent, has been preparing to enter a new phase of its deployment. Laurent, who has been at the helm of Alpine for the past two years, has set a clear and ambitious strategy for the Alpine brand. The company is aiming to become a brand of the future under its new phase of deployment.
Luca de Meo expressed his gratitude to Laurent for his unwavering commitment at Alpine and expressed full confidence in Krief for Alpine's future success. De Meo stated that Alpine, under Krief's leadership, is now in the best position to achieve its long-term goals.
The launch of new vehicles from Alpine is scheduled for next year. With Krief's expertise in product performance and engineering, Alpine is expected to unveil innovative and high-performance vehicles that will solidify its position in the automotive industry.
In summary, the appointment of Philippe Krief as the director of engineering and product performance at Alpine marks a significant step forward for the brand. Krief's extensive experience in the automotive sector, combined with Alpine's ambitious strategy, positions the brand for success in the years to come.
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