Partnership between Stash and Adyen to Offer Enterprise-Level Payment Solutions
In a strategic move to bolster the success of mobile game developers, Stash, a platform specializing in growing direct-to-consumer (D2C) revenue in games, has partnered with Adyen, a global financial technology platform renowned for its cost-optimizing payments infrastructure.
This collaboration aims to help developers scale, build trust with players, and succeed in direct-to-consumer webshops and payments. The partnership offers significant benefits, particularly in the areas of revenue growth, performance optimization, and reliability.
By enabling a D2C monetization model, this partnership helps developers maximize their revenue. Operating their own webshops allows developers to bypass traditional platform fees charged by Apple and Google on in-app purchases, leading to higher revenue shares and more control over monetization strategies. Direct relationships with players also boost retention and lifetime value (LTV), translating to more sustainable revenue streams.
The Stash-Adyen partnership facilitates enterprise-grade payment infrastructure, making it easier for game developers to stand up webshops and streamline user checkout processes. This reduces friction in payment acceptance and improves conversion rates. Handling alternative payment methods (APMs) broadens access to players in regions favouring local payment options, increasing overall payment success.
Adyen's scalable and reliable payment platform ensures robust, secure, and smooth payment experiences for players, essential for maintaining player trust and consistent revenue flow. This scalability supports game developers as their player base grows, without compromising transaction performance.
Trevor Nies, Adyen's Senior Vice President and Global Head of Digital, praised Stash's platform as purpose-built for the needs of top game developers. Stash's platform is designed to meet the specific needs of game developers, offering deeply connected loyalty programs, VIP stores, and mission systems to encourage player spending on the webshop.
The high-performance webshop created by the partnership maximizes player adoption, driving revenue and strong margins. Stash's webshop syncs in real-time with in-game offers and content, providing an immersive and seamless shopping experience for players.
Justin Kan, co-founder of Stash, stated that the company is optimizing its product to drive webshop adoption, conversion, and retention for game developers. The partnership continues to combine Adyen's cost-optimizing payments infrastructure with Stash’s advanced D2C growth technology, delivering a payment stack designed for mobile game developers.
This collaboration comes at a time when a growing number of studios and publishers are focusing on D2C strategies. With the combined power of Adyen's global reach and Stash's gaming industry expertise, this partnership is poised to revolutionize the mobile gaming landscape.
- The partnership between Stash and Adyen, aiming to help mobile game developers, provides benefits in revenue growth, performance optimization, and reliability, by enabling a D2C monetization model that helps developers maximize their revenue and bystand traditional fees charged by Apple and Google on in-app purchases.
- Operating high-performance webshops, facilitated by the Stash-Adyen partnership, allows game developers to handle alternative payment methods (APMs), reducing friction in payment acceptance, improving conversion rates, and increasing overall payment success, particularly in industries like finance, technology, and business.
