Painters Adapt to Evolving Market, Embrace Sustainability for Higher Profits
Painters face a shifting landscape, with customers seeking new materials and techniques. To remain competitive, they must embrace modern marketing, promote unique selling points, and offer high-quality, sustainable services. However, many are missing out on the higher margins these services provide.
The demand for painter services has evolved, with customers now favouring seamless surfaces and ecological materials like lime-plaster. These can differentiate painters from the competition and attract eco-conscious customers.
Take MAGNA Atelier, for instance. They specialise in high-quality, sustainable decorative services using natural marble and other durable materials. They avoid chemical substances and engage in environmentally friendly practices, appealing to environmentally aware customers.
Painters must make clear specialisations and communicate them effectively. Standard materials barely yield economic margins, but exceptional materials and services offer great potential. However, many painters are overlooking this opportunity.
The industry faces challenges such as a shortage of skilled workers, increased material costs, and intensifying competition. To overcome these, further training is essential. Painters must acquire new competencies to remain competitive in the long term.
Painters must adapt to the changing market by embracing modern marketing, promoting unique selling points, and offering high-quality, sustainable services. By doing so, they can tap into the higher margins these services provide, despite industry challenges and competition.
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