Nike counteracts the descending trend
Nike Stock Surges on JPMorgan Upgrade and Positive Outlook
According to a recent analysis by JPMorgan, Nike's stock price target has been raised to $93 by December 2026, indicating that the stock is expected to reach $90 or higher within this timeframe [1][2]. This optimistic outlook is based on improving fundamentals and growth prospects for the athletic footwear giant.
JPMorgan upgraded Nike's rating from "neutral" to "overweight," citing progress in inventory reduction, strong wholesale order momentum, promising innovation in performance products, and an expected recovery in operating margins [1]. The price target increase from $64 to $93 reflects a multi-year recovery plan projecting high-teens to 20% EPS growth through fiscal 2030, supported by inventory alignment, wholesale growth, product scaling, inventory reserve clearance, and operating margin improvements [1].
The optimistic forecast comes as Nike's technical situation is brightening. The operational turnaround for Nike is taking shape, with inventory reduction, production capacity, and operational pressures expected to be largely overcome by the second half of 2026 [3]. Matthew Boss, JPMorgan's analyst, expects increasing momentum from the second half of 2026, and he anticipates that Nike's margins will return to pre-crisis levels by 2028 [4].
The surge in Nike's stock was boosted by these positive developments, with the stock surging by around four percent on Monday [5]. The recent price jump broke through the important resistance at $77, signalling a bullish trend for Nike stock [6]. The chart now sends bullish signals for Nike stock, with the $97/$98 area also being a potential target [7].
The positive sentiment is further supported by orders from trading partners for the Spring/Summer 2026 Nike collection, which have been "very positive" [8]. This indicates growing brand loyalty for Nike, which bodes well for the company's long-term growth prospects.
In conclusion, JPMorgan sees Nike's stock reaching $90 or above by late 2026 based on improving fundamentals and growth prospects. After the latest quarterly results, confidence has strengthened that Nike can sustainably achieve a turnaround, and the turnaround for Nike is gaining momentum [9][10].
[1] Nike stock price target raised to $93 by JPMorgan
[2] JPMorgan upgrades Nike stock to overweight
[3] The technical situation for Nike stock is brightening
[4] Matthew Boss expects increasing momentum from the second half of 2026
[5] Nike stock surged by around four percent on Monday
[6] The recent price jump on Monday broke through the important resistance at $77
[7] The $97/$98 area is also a potential target for Nike stock
[8] Orders from trading partners for the Spring/Summer 2026 Nike collection have been "very positive"
[9] According to JPMorgan's analysis, Nike's stock price target has been raised to $93 by December 2026
[10] This bullish sentiment is further supported by orders from trading partners for the Spring/Summer 2026 Nike collection, which have been "very positive"
Investors may find opportunities in the stock-market by considering Nike's shares, as JPMorgan recently raised Nike's stock price target to $93 by December 2026, following an upgrade of its rating from "neutral" to "overweight." This bullish sentiment is further supported by orders from trading partners for the Spring/Summer 2026 Nike collection, which have been "very positive," indicating growing brand loyalty for the company.
