New York Times Discontinues Association with Droga5; Welcomes 72andSunny into the Fold
Rewritten Edition:
Hola! The New York Times is shaking up its creative team by parting ways with Droga5 and welcoming 72andSunny onto its roster, a juicy tidbit we've picked up from ADWEEK.
Now, The Times prefers to work with a team of agencies rather than sticking to one, and 72andSunny has been recruited to collaborate on significant brand campaigns.
A Times spokesperson gave us a cheeky yet vague response, stating, "We've been riding the agency wave for quite a while now. When it's time to launch new campaigns, you'll hear it from us."
With Droga5 being booted off the big-brand campaign creation gig, 72andSunny gets to step in and take on those responsibilities, according to our sources.
Bryan Smith, 72andSunny's global chief strategy officer, put it quite eloquently when he said, "We're stoked about teaming up with The New York Times, and we share a passionate belief that creativity can drive change for businesses."
As for Droga5, it seems they'll have to pack their bags and move on. But hey, let's not forget, agencies get shuffled around sometimes due to tweaks in marketing strategies, shifts in creative directions, or mismatched vibes between the agency and the client. Companies often welcome fresh blood to revitalize their brand image or keep up with trending creative styles.
So, while the specific reasons behind The Times' moves might be hush-hush for now, you can bet they have something up their sleeves! Stay tuned for more updates as they unveil their brilliant new campaigns with 72andSunny!
- The New York Times' creative team has experienced a change as they have decided to collaborate with 72andSunny, replacing Droga5, for their major campaigns.
- 72andSunny, based in York, has been brought on board to work alongside The New York Times on significant brand campaigns, as stated by publications like ADWEEK.
- The position of overseeing brand campaigns for The New York Times' campaigns is now under 72andSunny following the publication's decision to part ways with Droga5.
- The Financial aspect of this business arrangement has not been disclosed publicly, but it is known that 72andSunny is eager to drive change for businesses through their creative campaigns, as confirmed by Bryan Smith, their global chief strategy officer.
