New Europe CEO of M&C Saatchi Unveils Client-Oriented Business Strategy
Hey There!
M&C Saatchi, the popular advertising agency group, is shaking things up by appointing Carlo Noseda as their new European CEO, bringing with him a fresh approach called the Moving Forward strategy. This strategy focuses on a client-centric operating model, in which he'll team up with Wendy Dixon, the Chief Growth Officer, and Justin Graham, the head of the Advertising Network.
Noseda, who's been at the helm of M&C Saatchi Milan since 2010, aims to foster collaboration across the business by establishing various specialist hubs. But don't know the nitty-gritty of how these hubs will operate? Well, here are some strategies that are often used to foster collaboration:
- Cross-functional Teams: Assemble groups from different departments to work hand in hand on shared goals.
- Unified Communication Platforms: Equip the organization with tools that promote smooth communication and collaboration.
- Shared Goals and Objectives: Ensure everyone's aiming for the same results by aligning the entire business around a common vision.
- Training and Development: Offer training that enhances collaboration skills and cultivates a culture of teamwork.
As for the specifics of M&C Saatchi's new EU model, there isn't much concrete information available yet. But they have been stressing a global positioning on "Cultural Power," which aims to position brands by identifying major cultural shifts, societal changes, and behavioral trends driving business growth[4].
For a deeper dive into the details of their plan, I'd suggest checking out official communications or announcements from M&C Saatchi directly. Stay tuned for more updates! 📣💻📈
- The appointment of Carlo Noseda as the new European CEO of M&C Saatchi signifies a strategic shift in the company's business, with a focus on fostering growth through the Moving Forward strategy and collaborative specialist hubs.
- To achieve growth in finance and business, M&C Saatchi is emphasizing a global positioning on "Cultural Power", identifying major cultural shifts and societal changes driving future growth, and implementing measures such as cross-functional teams, unified communication platforms, and shared goals.
