New-car and used-car brands in New Zealand, ranked as the most trusted, unveiled in a survey by Reader's Digest
Toyota Named New Zealand's Most Trusted New-Car Brand for the 20th Consecutive Year
In a testament to their enduring commitment to quality, innovation, and service, Toyota has once again been crowned New Zealand's most trusted new-car brand. This marks the 20th consecutive year that Toyota has held this title, as announced in the 2025 Reader's Digest Trusted Brand Awards.
The prestigious award was presented following an independent survey conducted by Catalyst Research. A sample of approximately 1800 Kiwi adults from every territory rated the brands they trust the most, across over 67 categories of products and services.
Other car-related categories recognised in the survey included used vehicle dealerships and tyre brands. In the used vehicle dealership category, Turners Group emerged as the winner, beating 2CheapCars and Enterprise Motor Group. Bridgestone was named the top tyre brand, surpassing Michelin and Goodyear.
Honda also received recognition in the new-car brand category, while Mazda received a "highly commended" recognition. However, no specific rankings or scores were provided for Mazda, Honda, or other car-related categories in the 2025 Trusted Brands survey.
Tatsuya Ishikawa, the CEO of Toyota New Zealand, expressed his pride in the accomplishment, stating, "Receiving this recognition for the 20th year is a proud moment for all of us at Toyota."
The recognition for Toyota, Mazda, Honda, Bridgestone, Turners Group, 2CheapCars, and Enterprise Motor Group in the 2025 Trusted Brands Awards underscores the strong relationships these brands have built with New Zealanders. Their commitment to quality, innovation, and service has clearly resonated with the public.
Toyota, in particular, ranked third overall in the 2025 Trusted Brands survey, following Whittaker's and Westpac Rescue. This further cements Toyota's position as a trusted brand in New Zealand.
In conclusion, the 2025 Trusted Brands Awards serve as a reminder of the importance of quality, innovation, and service in building trust with consumers. For Toyota, this recognition is a testament to their consistent efforts in these areas, and they can look forward to another year of success.
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