Mysterious vanishing act: Secret beverage vanishes from Edeka stores, sparking speculation and intrigue
In a surprising turn of events, a popular cult coffee drink produced by JDE Peet's has disappeared from the shelves of Edeka supermarkets. This temporary shortage is a result of an ongoing price dispute between JDE Peet's and Everest, the European buying organization to which Edeka belongs.
The disagreement stems from JDE Peet's requesting a 25% price increase, a demand that Edeka has refused. This conflict over pricing terms has led to temporary supply interruptions at Edeka[1]. The cult drink, a staple in many weekly shopping trips, is currently unavailable, although customers can still find stockpiles in some stores.
JDE Peet's, a company that also produces well-known brands like Jacobs, Tassimo, and Senseo, is facing the need to secure long-term supplies due to the escalating price of Arabica coffee. Prices soared by over 109% in November 2024, but have since started to decrease[2].
Interestingly, JDE Peet's is no longer supplying supermarkets Jumbo and Piccinic in neighboring countries like the Netherlands, adding another layer to the ongoing dispute.
The dispute between Edeka and JDE Peet's is not a new one. It has already escalated twice last spring and fall, causing similar temporary shortages. The exact resolution of this conflict remains uncertain, leaving many consumers wondering if the cult drink will permanently disappear from the shelves.
This unexpected development has caused a shakeup in the Edeka supermarket chain, with criticism from all sides. Customers are urged to stay updated on the situation to avoid any potential long-term shortages of their favourite cult coffee drink.
[1] Edeka Press Release, 2024 [2] CoffeeArabica.com, 2024 Price Report
The price dispute between JDE Peet's and Edeka's European buying organization, Everest, affects not only the supply of the popular cult coffee drink but also the wider food-and-drink sector, potentially disrupting the lifestyle of countless consumers in the process. In an effort to finance the increased costs of Arabica coffee, JDE Peet's is re-evaluating its business relationships with various supermarkets, including Edeka, Jumbo, and Piccinic, influencing the foodstuffs available to customers across multiple countries.
