Moosehead Breweries Plans to Discontinue Bottled Beer, Adopting Can Production Exclusively
Moosehead Breweries, one of Canada's most iconic beer brands, has announced a significant shift in its packaging strategy. In a move aimed at aligning with consumer habits and trends, the company will phase out the marketing of its popular lager brand in cans and kegs, instead opting for bottles.
The managing director for Micco Companies, Matt Street, has stated that the trend towards bottles is due to their lighter weight, easier transport, and environmental benefits. Glass bottles, in particular, are expected to help bring down costs.
This shift is not limited to national brands like Moosehead. The trend towards bottles is being observed among regional breweries and local craft brewers as well.
However, despite this change, the brewery maintains that the best way to enjoy Moosehead beer remains in a tried-and-true can.
The final run of Moosehead cans off the production line is scheduled for December. As a special gesture, one lucky Moosehead fan will get to take the final can home as part of its "The Last Can" contest.
Interestingly, retailers consider Moosehead to be one of the last brands to make the shift to bottles. Jacob Coffin, a Moosehead enthusiast, believes that as long as the beer remains the same, the change to bottles should not be a problem for anyone.
While Moosehead makes this transition, Labatt continues to use the returnable can for its brands produced at the Oland Brewery. This decision by Moosehead Breweries marks a significant milestone in the beer industry, signalling a growing preference for bottles over cans.
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