MLB All-Star Game Host Atlanta Braves Aim to Capitalize on 'Underrated' Stocks
Atlanta Braves Continue to Thrive and Expand
In the midst of a challenging first half of the 2025 season, the Atlanta Braves remain one of the most attractive teams in professional sports. The team, which recently split off from parent company Liberty Media into a separate publicly traded company named Atlanta Braves Holdings in 2020, is valued at a market cap of $3 billion.
The Braves' CEO, Derek Schiller, believes that the team's baseball district is a key differentiator from other sports-related assets. This belief is reflected in the Braves' recent acquisition of nearby office properties, adding 34 acres to their campus and growing it more than 30%.
The Battery, a mixed-used development surrounding Truist Park, has been a point of attention in the sports industry since it opened in 2017. Last year, the Braves hosted nearly 9 million visitors at the Battery, reeling in $68 million in revenue, a 14% uptick from the year prior.
The Braves' young, talented roster is locked into long-term deals at below market rates, providing a solid foundation for the team's future success. This, coupled with the ongoing optimisation of opportunities on their campus, positions the Braves well for continued growth.
Schiller has stated that he believes the company is undervalued and is working to provide more information to investors to support this belief. He also highlighted that the Battery has not been valued as it should, which has been reflected in the way the stock has moved recently.
The Braves' achievements extend beyond the field, as they will host the MLB All-Star Game on Tuesday, marking their first time hosting since 2000. The game will be played at Truist Park, further showcasing the team's commitment to delivering top-tier sports experiences.
The MLB All-Star game is part of the vision that Liberty and Braves leadership sat out to fulfill when they announced plans to leave downtown Atlanta's Turner Field in 2013. Since then, the Braves have made significant strides in expanding their campus and enhancing the fan experience.
John Malone, the chairman of Liberty, has stated that he would only consider a transaction to sell the Braves if it had full support from the Braves management team. This indicates a strong commitment to the team's long-term success and growth.
The recent sale of the Baltimore Orioles for $1.7 billion serves as a reminder of the value that Major League Baseball teams hold. As the Braves continue to excel on and off the field, they are well-positioned to attract potential investors and maintain their status as a leading team in professional sports.
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