Mirimar Appoints Zach Foster as Chief Security Officer
Mirimar taps Zach Foster as their new Chief Strategy Officer (CSO), according to the announcement made to ADWEEK. Meredith Chase, who previously held the role, departed in 2023.
Foster boasts over 15 years of industry experience and has been working with Mirimar as a freelance partner for the past two years. Before joining the indie agency full-time, he honed his strategic skills at noteworthy agencies like Droga5, Goodby Silverstein & Partners, and Venables Bell & Partners. In 2021, he even founded his own consultancy firm, FosterBrands.
As the new CSO, Foster aims to construct a dedicated team of strategists to integrate insights from culture, media, entertainment, and social media. Unlike Meredith Chase, whose focus was primarily on securing new business, Foster intends to shape Mirimar's strategic direction and long-term growth.
To put it simply, while Meredith Chase focused on expanding Mirimar's client base, Foster's mission is to bolster the company's strategic leadership and planning.
Here's a quick summary of their roles:
| Aspect | Zach Foster (CSO) | Meredith Chase (New Business Focus) ||-----------------------|---------------------------------------|---------------------------------------------|| Role Orientation | High-level strategic leadership and planning | Targeted client acquisition and business growth || Key Focus | Strategic formulation, positioning, and long-term growth framework | New business development and expanding revenue streams || Contribution to Mirimar| Strengthening strategic direction, possibly with a focus on innovation | Driving sales, client acquisition, and business expansion |
Although the specific strategic initiatives and tactics Foster plans to employ remain undisclosed, his appointment marks a significant enhancement to Mirimar's leadership, hinting at a commitment to high-level strategic planning and innovation. In essence, Mirimar is seemingly strengthening both its strategic foundation and commercial growth engine through these leadership roles.
The new Mirimar Chief Strategy Officer, Zach Foster, will prioritize the formation of a dedicated team of strategists, focusing on integrating insights from various sectors such as culture, media, entertainment, and social media. Unlike Meredith Chase, who previously held the role and mainly focused on securing new business, Foster intends to shape Mirimar's strategic direction and long-term growth.
In 2021, Foster founded his own consultancy firm, FosterBrands, showcasing his expertise in the field. With over 15 years of experience in the industry and a background working at noted agencies like Droga5, Goodby Silverstein & Partners, and Venables Bell & Partners, he brings a wealth of strategic knowledge to his new position at Mirimar.
Foster's role at the indie agency is primarily focused on strategic leadership and planning, being the counterpart to Meredith Chase's focus on expanding Mirimar's client base. His aim is to bolster the company's strategic direction and potentially encourage innovation, enhancing Mirimar's leadership and suggesting a commitment to high-level strategic planning and innovation.
In the finance sector, Foster's appointment marks a significant step towards securing a financially sound future for Mirimar, as his strategic decisions and plans will contribute to the company's long-term growth. Additionally, Foster's career journey presents new opportunities for Mirimar in terms of business growth and development.
