Michael Tuminello assumes the role of Director of Product at Waymark.
Taking the Ad Game to New Heights! ⚡️
Hey there! Exciting news coming from Waymark, the AI video powerhouse that's revolutionizing the commercial creation landscape. They've just brought on board a veteran with 15 years of experience in video advertising technology and creative tool development, Michael Tuminello, as their new Director of Product! 💼
Tuminello, wielding a formidable track record at ad tech juggernauts such as Sizmek, Innovid, Integral Ad Science (IAS), Flashtalking, and Mediaocean, is about to supercharge Waymark's arsenal! This AI start-up has already made waves by crafting an end-to-end platform that allows the creation of tailor-made commercials suitable for not just TV, but also streaming and digital platforms. 📺
Alex Persky-Stern, CEO of Waymark, couldn't contain his excitement, saying, "We couldn't be happier to welcome Michael on board. His proven ability to develop kick-ass ad creative software is second to none. He brings both the creative and technical aspects, and he knows exactly what it takes to create a killer tech product." 🎯
Tuminello's expertise has earned him prestigious roles in the ad tech industry, and at Waymark, his contributions are expected to further refine the AI-driven video platform, enhancing its capabilities and user experience. 📈
Keep an eye out for the big things Waymark is cooking up! With notable partnerships already bagged with heavy hitters like CBS, Spectrum Reach, and Paramount+, the ad tech world is about to get a whole lot more exciting! 🌐💥
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[1]: Michael Tuminello's background, achievements, and impact on the ad tech industry as obtained from enrichment data.[2]: Waymark's focus on cutting-edge solutions for the advertising industry as indicated by the partnerships and collaborations they've formed.
- Michael Tuminello's arrival at Waymark signifies a significant boost to the broadcaster's digital video spectrum, as he brings years of experience from notable media and ad tech companies like Sizmek, Innovid, Integral Ad Science (IAS), Flashtalking, and Mediaocean.
- The integration of artificial-intelligence technology into Waymark's platform is expected to streamline content creation, offering tailor-made commercials suitable for diverse media platforms – from traditional broadcast to streaming – and enhancing the overall business landscape of the industry.
- As a seasoned professional in ad tech, Tuminello's expertise will help Waymark refine their AI-driven video platform, nudging it towards broader horizons in finance, technology, and ultimately, the broader media industry.
- The financial aspect of Waymark's journey has shown promise as they've already secured strategic partnerships with industry giants, including CBS, Spectrum Reach, and Paramount+, buttressing their commitment to innovation.
- The synergy between Waymark's AI-driven video platform and its established partnerships not only waters the seeds of innovation within the technology domain but also paints an enticing picture of what the future holds for the online ad industry.
- To stay updated with the fast-paced developments in the professional video industry, consider subscribing to the TV Tech Newsletter – your go-to source for the latest news, trends, and insights within the digital media and ad tech spectrum.
- Financial investment is just one facet that propels technological advancement; embracing the wave of artificial-intelligence and staying abreast of current trends through resources like the TV Tech Newsletter ensures that the ad tech industry remains on the cutting edge of innovation and productivity.
