Marketing Management Specialist in Social Media

Marketing Management Specialist in Social Media

TheSoul Publishing, a remote-first global team with approximately 2,000 employees and operations in 70 countries, is seeking a skilled Social Media Marketing (SMM) Lead. This role is an exciting opportunity for a seasoned professional to work on platforms like YouTube, Instagram, TikTok, and Facebook, contributing to the company's wide range of services for creators and brands.

The ideal candidate will be responsible for driving performance-led strategies across international client projects. Key responsibilities include setting clear performance goals, leveraging data-driven optimization, and aligning content with business outcomes across global audiences.

Strategic Elements

1. Define and Track Relevant KPIs Prioritize metrics that measure tangible business impact, such as click-through rate (CTR), conversion rate, bounce rate, cost per click (CPC), and cost per thousand impressions (CPM). These KPIs help tie social content and campaigns directly to revenue or lead generation goals.
2. Optimize Engagement to Drive Conversions Focus on engagement metrics like engagement rate, saved posts, and content shares as indicators of content resonance and long-term value. High engagement suggests content relevance, which can improve organic reach and conversion efficiency.
3. Implement Continuous Campaign Testing and Audience Targeting Performance-led social media marketing requires constant A/B testing of creative elements, ad copy, audience segments, and placements to improve CTR and reduce CPC over time. Adapt strategies by analyzing which creative approaches and audiences deliver the best ROI and conversion rates.
4. Use Data-Driven Content and Paid Media Mix for Global Reach Tailor content and ads to local cultures and languages while maintaining core brand messaging. Use performance data to allocate budgets dynamically to top-performing markets, channels, and content formats to maximize global impact.
5. Leverage Automation and Analytics Tools Utilize advanced analytics platforms and plugins to monitor performance in real time and generate actionable insights. Automated tracking of leads, conversions, and engagement can streamline optimization efforts at scale.
6. Align Social Media Performance Goals with Overall Business Objectives Collaborate closely with sales, content, and product teams to ensure social media efforts are contributing to broader company KPIs such as lead generation, sales growth, or brand awareness.
7. Foster a Remote, Collaborative Work Culture Given the remote and global nature of the company, implement structured communication and reporting routines to share performance insights, campaign wins, and optimization learnings transparently across teams to maintain alignment and agility.

Job Requirements

• Familiarity with international content markets, with experience in entertainment, youth, or brand-driven social being a plus.
• Proficiency in using tools like Google Analytics, Sprout, Creator Studio, Social Blade, Looker, or similar platforms.
• TheSoul Publishing has over 2 billion followers across various platforms.
• The SMM Lead must have experience across both organic and paid media, including influencer integrations and direct-response campaigns.
• Strong communication and presentation skills, with the ability to simplify complex data for clients and stakeholders.
• At least 5 years of social media marketing experience, with at least 2 years in a strategic or team leadership capacity.
• Proven ability to analyze and act on social performance data.
• Expertise in social platform algorithms, SEO for social, and audience behavior.
• The SMM Lead will conduct social audits and projections to support pitch development and growth forecasting.
• The SMM Lead will partner with Social Media Managers and Analysts to ensure analytical rigor and creative alignment.
• The company generates 25 billion monthly views on social media.

The job opening is for a Social Media Marketing (SMM) Lead. TheSoul Publishing is a world's leading digital media company. If you're a performance-led professional looking to make a significant impact in the digital media industry, this could be the perfect role for you. Apply today!

1. For a digital media company like TheSoul Publishing, with operations spanning 70 countries and focusing on creators and brands, the role of the SMM Lead is pivotal in driving performance-led strategies across international client projects, using tools such as Google Analytics and Sprout.
2. In this position, the SMM Lead will be responsible for managing and optimizing the company's social media presence across platforms like YouTube, Instagram, TikTok, and Facebook, leveraging data-driven optimization to align content with business outcomes across global audiences.
3. To excel in this role, the ideal candidate should have an expertise in social platform algorithms, SEO for social, and audience behavior, as well as strong communication and presentation skills to simplify complex data for clients and stakeholders.

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