Marketing agency Droga5 broadens its global reach by establishing its first location in Latin America
Droga5 Expands Global Footprint with New Office in São Paulo, Brazil
Droga5, a creative agency under Accenture Interactive's global creative network, has opened its first office in Latin America – Droga5 São Paulo. The new office is located in Brazil and is part of a network collaborating across major global markets.
The network includes offices in New York, London, Dublin, Tokyo, and now São Paulo. Droga5 has a history of launching global campaigns, such as those for Amazon Books and Kindle, covering markets including the UK, Germany, and the US. This new office is expected to collaborate with a diverse array of industries and markets, both within Latin America and in other global markets.
The decision to open the new office was driven by market and client demand in the region. The office will offer a wide range of services, including brand and engagement strategy, design, technology, commerce, data, planning, and platform development. These services will be available to a wide variety of industries and markets, both within Brazil and across Latin America and other global markets.
The agency's presence in those global markets indicates collaborative potential and ongoing integrated campaigns. While specific collaborations initiated from the São Paulo office with markets beyond Brazil are not detailed, it is clear that Droga5, under Accenture Interactive, leverages its global office footprint for cross-market campaigns, combining local insights with worldwide brand initiatives.
The new office in São Paulo will primarily serve Brazil, but also plans to collaborate with various industries and markets across Latin America and other global markets. This expansion marks the second international expansion by Droga5 in the last year, following the opening of an office in Tokyo last May.
With the addition of Droga5 São Paulo, clients in Brazil and other regions will have access to the agency's creativity, as well as Accenture Interactive's brand and engagement strategy, design, technology, commerce, data, planning, and platform development. This move further solidifies Droga5's position as a global player in the advertising industry.
Droga5's expansion to São Paulo, Brazil, positions them to collaborate with various industries and markets, not just within Latin America, but also in global finance and business sectors, given their history of launching campaigns across several markets, including the UK, Germany, and the US.
The new office in São Paulo will offer a wide range of services, including brand and engagement strategy, design, technology, commerce, data, planning, and platform development, all of which are crucial in various industries, such as finance and business.
