Malibu's OSEA brand prepares for a revitalization as General Atlantic makes an investment.
In a significant move for the beauty industry, General Atlantic, a leading global growth equity firm, has announced a strategic growth investment in OSEA Malibu. This family-owned skincare brand, established in 1996 and renowned for its seaweed-infused products, will welcome General Atlantic as a new partner.
OSEA's Managing Director, Andrew Ferrer, will join the company's Board of Directors following the investment. Ferrer, along with General Atlantic Principal, Ben Sherman, will also become members of OSEA's board.
The investment marks a new chapter for OSEA, which until five years ago, had remained self-funded. Growth equity fund CAVU Consumer Partners had invested in the business at that time, but with the finalization of the deal with General Atlantic, CAVU will fully exit its investment.
Sidley Austin, an international law firm headquartered in California, advised OSEA on this strategic growth investment. The Sidley team, led by M&A and private equity partners Emily Zipperstein and David Grinberg, provided legal counsel throughout the process.
Wealth management firm Raymond James served as financial adviser to OSEA during the negotiations.
The financial terms of the deal have not been disclosed. However, OSEA plans to use the investment to enhance its presence in its core markets and enter new markets across the globe.
Melissa Palmer, co-founder and CEO of OSEA, expressed gratitude to the entire OSEA team, partners at CAVU, and the community that has supported OSEA over the last 30 years. She also expressed confidence in the partnership with General Atlantic for creating opportunities for innovation and global expansion.
According to Andrew Ferrer, General Atlantic's managing director, the firm is honoured to partner with OSEA to help carry the family's legacy forward and support their vision for clean beauty innovation and global expansion.
At the intersection of clean, clinically proven skincare and holistic wellness, OSEA has built strong momentum in prestige body care and established a reputation for integrity, efficacy, and excellence. This partnership aligns with General Atlantic's commitment to supporting entrepreneurship, sustainability, and impact.
With this investment, OSEA, a "rare brand that combines three decades of family values, consumer trust, and category leadership," is poised to unlock the next phase of its growth, supported by General Atlantic's expertise and resources. Ben Sherman, Principal at General Atlantic, looks forward to working closely with the team as they embark on this exciting journey.
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